Browsing by Author "Saad, Mazni"

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    • Exploring the Driving Factors behind Traditional Food Entrepreneurs in Sabah and Selangor 

      Ramli, Adilah Md; Noor, Harifah Mohd; Saad, Mazni; Sulistyo, Joko (College of Built Environment, Universiti Teknologi MARA, Malaysia., 2024)
      This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a ...

    • Traditional Food Entrepreneurs in Sabah and Selangor States: A qualitative perspective 

      Ramli, Adilah Md; Saad, Mazni; Shariff, Mohd Shazali Md; Sulistyo, Joko (e-International Publishing House, 2023)
      This study aimed to explore local entrepreneurs during the COVID-19 pandemic in Sabah and Selangor states. Twenty participants from the selected business categories were identified and interviewed using a semi-structured ...