Browsing by Author "Tabran, Muh"

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SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES

Akbarina, Farida; Krisprimandoyo, Denpharanto Agung; Indrawati, Reni Sara; Tabran, Muh; Gymnastiar, Iman Ahmad (Jurusan Manajemen FEBI UIN Sunan Gunung Djati Bandung, 2023)

Sustainable branding is a socially and environmentally responsible approach for companies in the modern era. This research aims to analyze the role of sustainable branding in building a positive brand reputation and ...