Browsing by Author "Wahjudono, Denny Bernardus Kurnia"

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Confirmatory Factor Analysis on Organization Reputation, Strategic Leadership, and Organization Culture as A Resources-Basedview

Wahjudono, Denny Bernardus Kurnia; Ellitan, Lena; Otok, Bambang Widjanarko (Journal of Management Research - 2013, Vol. 5, No. 2 - ISSN 1941-899X, 2013-04-10)

This research is intended to validate the measurement model of organization reputation, strategic leadership, and organization culture as a resources-based view. The essence of the measurment model as follow as: (1) the ...
The Influence of Experimental Marketing on Purchasing Decision: The Mediating Role of Brand Identity

Sitepu, Rimenda Aminarosa; Wahjudono, Denny Bernardus Kurnia; Tambunan, Damelina Basauli; Kodrat, David Sukardi; Harianto, Eric (Transnational Press London, 2024)

This study explores the impact of two primary factors, namely experimental marketing and brand identity, on purchasing decisions within micro, small, and medium enterprises (MSMEs). The main aim of this investigation is ...
PENGARUH MARKETING MIX TERHADAP KEPUASAN DAN LOYALITAS CUSTOMER HOTEL AMARIS DARMO SURABAYA

Setio, Steve; Wahjudono, Denny Bernardus Kurnia (2020-11-12)

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh variabel marketing mix (7P) terhadap kepuasan dan loyalitas customer pada hotel Amaris Darmo Surabaya. Penelitian ini menggunakan pendekatan kuantitatif ...