Jurnal Rupa: Jurnal Kajian Budaya Visual, Seni Rupa, dan Kriya

Abstract

AbstractIndonesian batik has been known as one of the world’s artistic cultural heritages. The batik industry is one of the sectors that are considered to have great potential in generating national economic growth. Millennials are not interested in batik because of old batik motifs or designs, and monotonous colors. Therefore, by seeing this potential, this study aims to create batik motifs that can attract the attention of the younger generation by applying a loungewear pattern, namely casual clothes that are comfortable to wear but still suitable to be worn outside the home or for online meetings. The traditional batik that will be used in this research is the Javanese Batik Hokokai, because it has a story that can be a separate story to be conveyed to the younger generation. The method used in this research is literature study and exploration to create new innovation in the development of Javanese Hokokai motif.