| dc.contributor.author | Sandy, Ni Made Cantika Putri Aristya | |
| dc.date.accessioned | 2023-08-18T06:30:26Z | |
| dc.date.available | 2023-08-18T06:30:26Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 25408259 | |
| dc.identifier.issn | 23019093 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/6561 | |
| dc.description | This journal focuses on the development of management science and entrepreneurship including aspects :
Financial Management
Marketing Management
Human Resources Management
Operational Management
Strategic Management
System Information Management
Small Business Management
Entrepreneurship | en_US |
| dc.description.abstract | Abstract
This study refers to a phenomenon among Balinese business practices that is faced with new situations so that a conflict arises between beliefs and something that must be lived but is considered contrary to attitudes. The new situation is the impact of the pandemic that can affect business continuity. The purpose of this study was to examine the effect of Cognitive Dissonance on Business Longevity and the effect of Cognitive Dissonance on Business Longevity moderated by Spiritual Values. The research method used is quantitative method and purposive sampling as sampling. The data obtained were then processed with SPSS. This study has a sample of 120 respondents who are business practices in Badung, Bali. The results showed that Cognitive Dissonance had a significant effect on Business Longevity. Moreover, there is no moderating effect exerted by Spiritual Value in the relationship between Cognitive Dissonance and Business Longevity. However, this study found that Spiritual Values can have a partial effect on Business Longevity. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Management Department Faculty of Economics University of Merdeka Malang | en_US |
| dc.subject | Business Longevity | en_US |
| dc.subject | Cognitive Dissonance | en_US |
| dc.subject | Spiritual Values | en_US |
| dc.title | JMDK : Jurnal Manajemen dan Kewirausahaan | en_US |
| dc.title.alternative | Cognitive Dissonance, Business Longevity,and Spiritual Valuesof Businessin Bali Post-Pandemic | en_US |
| dc.type | Article | en_US |
