| dc.contributor.author | Wijaya, Ariani | |
| dc.date.accessioned | 2025-07-28T07:59:37Z | |
| dc.date.available | 2025-07-28T07:59:37Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8434 | |
| dc.description | Nowadays community lifestyle has rapidly growing in society, these are directly affecting the business development in Indonesia especially souvenir and gift business that specialized in face caricature, Illustration and silhouette. Communities are often having a di fficulty to find a souvenir & gift that are unique and memorable yet multifunctional. These souvenir and gift are commonly used in variety events such as graduation, farewells, anniversaries and so on. Although consumers required to have a direct inspectio n of product quality, shape, and function. However these caricature souvenirs and gifts are hardly can be found in many retail store in Surabaya. Therefore, NGIDE (art and craft venture space) is an innovative solution that created to meet consumer’s deman d. In the initial phase, NGIDE (art and craft venture space) will be based on online shop which sells souvenir and gift. Afterward, in the third phase, NGIDE (art and craft venture space) will be developed as building facility which contains retail area, m ini eatery, office, studio and meeting room. Consumers are able to freely choose product variant and consult their needs in the retail area. Furthermore, to give an extra added value, some of the souvenir and gift working progress can be awaited thus mini eatery is provided. Customers can relax and enjoy their meal in this area. Other facilities such as studio, office and meeting room are designated for employees as the production area. Besides, NGIDE (art and craft venture space)’s interior are designed wi th industrial style that combines the implementation of graphic and exposed material to outshine company identity as souvenir and gift company which specialized in caricature, illustration, and silhouette; and the focus of NGIDE (art and craft venture spac e)’s brand personality itself will be creative, fun and fresh. The purpose of designing interior architecture of NGIDE (art and craft venture space) is not only improving business development but also creating brand new art and craft space in Surabaya | en_US |
| dc.description.abstract | Bisnis souvenir & gift di Indonesia sedang berkembang pesat didukung gaya hidup masyarakat yang meningkat, sehingga terbukanya peluang usaha souvenir & gift dengan spesialisasi karikatur, ilustrasi, dan siluet wajah. Masyarakat seringkali kesulitan ketika mencari souvenir & gift yang unik dan berkesan, serta multifungsi. Masyarakat juga membutuhkan souvenir & gift yang cocok untuk berbagai hari peringatan tertentu, misalnya wisuda, perpisahan, hari jadi, dsb. Selain itu, masih jarang ditemukan souvenir & gift karikatur yang dijual di retail store terutama di Surabaya. Padahal konsumen juga butuh untuk melihat kualitas, bentuk, dan fungsi produk secara langsung. Oleh karena itu, diciptakannya NGIDE ( art & craft venture space ) sebagai solusi inovatif yang menjawab kebutuhan konsumen. Pada fase awal, NGIDE ( art & craft venture space ) hanya berbentuk online shop yang menjual souvenir & gift. Baru pada fase ketiga, NGIDE ( art & craft venture space ) mulai berkembang dilengkapi dengan fasilitas bangunan yang memuat retail area, mini eatery, kantor, studio, dan meeting room. Pelanggan yang akan berbelanja souvenir & gift dapat menuju retail area kemudian memilih varian produk dan mengkonsultasikan kebutuhannya. Memberikan added value yaitu beberapa souvenir & gift pengerjaannya dapat ditunggu, sehingga disediakan mini eatery. Pelanggan dapat bersantai dan menyantap hidangan di mini eatery. Selain itu dilengkapi dengan fa silitas studio, kantor, dan meeting room sebagai area produksi bagi para pekerja. Interior NGIDE ( art & craft venture space ) dirancang menggunakan gaya industrial yang memadukan penggunaan grafis & exposed material untuk menampilkan identitasnya sebagai perusahaan souvenir & gift dengan spesialisasi karikatur, ilustrasi, dan siluet wajah. NGIDE ( art & craft venture space ) memiliki brand personality kreatif, unik, fun , dan fresh . Adapun tujuan desain arsitektur interior NGIDE ( art & craft venture space ) selain sebagai perkembangan fase bisnis juga untuk menciptakan brand new art & craft space di Surabaya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Bisnis | en_US |
| dc.subject | Karikatur | en_US |
| dc.subject | Retail | en_US |
| dc.subject | Souvenir & Gift | en_US |
| dc.subject | Surabaya | en_US |
| dc.subject | Business | en_US |
| dc.subject | Caricature | en_US |
| dc.title | NGIDE (ART & CRAFT VENTURE SPACE) | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 23201 | |
| dc.identifier.nim | 20611017 | |
| dc.identifier.dosenpembimbing | Astrid Kusumowidagdo | |
| dc.identifier.dosenpembimbing | Stephanus Evert Indrawan | |
