| dc.contributor.author | Natasha, Andrea | |
| dc.date.accessioned | 2026-02-19T04:06:56Z | |
| dc.date.available | 2026-02-19T04:06:56Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9176 | |
| dc.description | Shoppers By J and Mujur Mas Jewellery Store is a design project intended for a young businesswoman from Surabaya named Jessica. The design project will be based on the approach of design based on user behaviour to address the client's main concerns regarding setting up the store for both businesses in the same location, making the store a medium for both businesses to operate that reflects both brand identities respectively, as well as a tool to engage and attract customers’ attention as a measure of length to prepare the business’ development in the future. The aim of this design project is to design a store with a design that reflects on both business identities of Shoppers By J and Mujur Mas Jewellery by considering the merger between two operational businesses at the same location and the customers’ behaviour of Shoppers By J and Mujur Mas Jewellery, as well as the customers’ potential to interact and gain comfort from the store’s design. All preparations for this project design will be obtained from the distribution of surveys, direct site visit and observations, as well as data analysis and processing. | en_US |
| dc.description.abstract | Shoppers By J dan Mujur Mas Jewellery store berupa proyek perancangan yang didesain untuk seorang pebisnis muda asal Kota Surabaya yang bernama Jessica. Proyek perancangan akan berbasis pendekatan desain berdasarkan perilaku pengguna dan menjawab permasalahan utama klien terkait mendirikan store untuk kedua bisnis di lokasi yang sama, menjadikan store sebagai sarana beroperasinya kedua bisnis yang mencerminkan identitas masing-masing brand, serta sebagai sarana untuk menggandeng dan menarik perhatian customer dengan potensi dan harapan sebagai wadah untuk berkembangnya bisnis kedepannya. Tujuan dari proyek perancangan ini yaitu merancang store dengan desain yang mencerminkan identitas bisnis Shoppers By J dan Mujur Mas Jewellery dengan menimbang penggabungan antara kedua operasional bisnis pada lokasi yang sama dan perilaku customer Shoppers By J dan Mujur Mas Jewellery, serta potensi customer untuk berinteraksi dan menuai kenyamanan dari desain store. Adapun segala persiapan perancangan proyek akan diperoleh dari pembagian survei, pengamatan lapangan secara langsung, serta analisa dan pengolahan data. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | User Behaviour | en_US |
| dc.subject | Design | en_US |
| dc.subject | Comfort | en_US |
| dc.subject | Interaction | en_US |
| dc.subject | Store | en_US |
| dc.subject | Interaksi | en_US |
| dc.subject | Perilaku Pengguna | en_US |
| dc.subject | Desain | en_US |
| dc.subject | Kenyamanan | en_US |
| dc.title | Perancangan Proyek Shoppers By J dan Mujur Mas Jewellery Store oleh Started Today dengan Pendalaman Desain Berdasarkan Perilaku Pengguna | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 23201 | |
| dc.identifier.nim | 0206031910027 | |
