Lecture Papers International Published Articles
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The Influence of Product, Price, and Promotion Towards Purchase Decision on Yumala Brand
(Universitas Ciputra dan STIE Mahardika, 2018-08)This research aims to know the influence of product, price, and promotion towards purchase decision of Yumala brand. In this research, the population is customer of Yumala. The sampling was conducted with roscoe formula ... -
The Impacts of The Evaluation of Taste and Packaging on Customers' Buying Decisions on Spikukoe Cakes
(Universitas Ciputra dan STIE Mahardika, 2018-08)One of the cakes favored by Surabaya people is my spiku cake. This study examines the cake with the Spikukoe brand. This study aims to determine the impacts of taste and packaging evaluation on buyer's decisions to buy ... -
Case Study Condition of Business Place of PMKL in Development of B.E.S.T Program in Surabaya
(Universitas Ciputra dan STIE Mahardika, 2018-08)Research entitled "CASE STUDY CONDITION OF BUSINESS PLACE OF PMKL IN DEVELOPMENT OF B.E.S.T PROGRAM IN SURABAYA". This study aims to find out and study the behavior of PMKL finance to develop the business. The type of ... -
Relationship Between Customer Value and Brandlmage Toward Customer Satisfaction and Customer Retention on Mome Appliance Industry?
(Universitas Borobudur Jakarta, 2018-02)In the era of globalization, there are many business opportunities as well as business challenges for companies. Companies have to compete for the best products and services for customers to be able to deliver their value ... -
SMK Entrepreneurship Curriculum: Antecedents And Influence Towards Entrepreneurs Success Of East Java Province
(International Journal of Humanities and Social Science Invention, 2018-09-08)Purpose – The paper aims to determine of SMK Entrepreneurship Curriculum: Antecedents and Influence towards Entrepreneurs Success in Eats Java. Design/ methodology/ approach – The population is all in students of vocational ... -
Spatial Connectivity of Indonesian Shop Houses
(e-International Publishing House, Ltd., UK., 2018-03)Given the very high variety of self-built shop houses in Indonesia, this paper unfolds the pattern of the shop house layout through its spatial connectivity. The method of illier and anson is modied and used to discover ... -
Visual and Auditory Communication to Establish Sustainable Community through Physical Environmental Analysis
(Petra Christian University, 2019-05)Space and community shape the urban formation which represents community structure. One village area called Kampong Made was selected as a case study due to its situation of mixed dwellers anticipating the fast emergence ... -
A Strategy of Two Different Cultures for Dealing with Housing Issues of Shop Houses in Yogyakarta City
(IAPS-CSBE & HOUSING Network, 2011-10)Recent concern has risen for Chinese immigrants who lived in Java, Indonesia, following an effort to recognize their existence and cultural uniqueness as part of local potential since a major change in political realm that ... -
Value on Traditional Machiya Building
(Petra Christian University, 2006-03)The traditional machiya (townhouse) building in Japan has become popular throughout the world as well-maintained buildings found in almost every town in Japan; in contrast to contemporary and high rise buildings that were ... -
The Degree of Privacy Requirement for Residents' Activities in the Shophouse in Yogyakarta
(The International Society of Habitat Engineering and Design, 2013-03)Residents of shophouse in Yogyakarta combine shop keeping with domestic activities which require different degree of privacy related to social interaction. Intensive observation and in-depth interview were conducted with ... -
Spatial Arrangement in Chinese and Javanese Shop House in Yogyakarta City
(Universiti Teknologi MARA, Malaysia, 2011-06-15)Given the very high percentile of self-provided housing and the increasing number of local family shop house, this paper unfolds how ordinary people manage and appropriate their space. By purposively choosing shop houses ... -
Factors of Opportunity Awareness in Family Business Successor Generation at Surabaya
(Human Resource Management Academic Research and Society, 2017-12)Entrepreneurship is one solution that contributes greatly to the nation. Through entrepreneurship then wide open opportunities and jobs for the nation. The inability of a person to recognize an opportunity, then it can be ... -
Evaluasi Strategi Komunikasi Pemasaran Dalam Menarik Minat Pengunjung Pada Sebuah Event Bazaar: Studi Kasus Kegiatan Thematic Bazaar Carsnival di Universitas Ciputra Surabaya
(Universitas Airlangga, 2015-12-05)Pelaku bisnis jasa event planner baru-baru ini mengalami sebuah fenomena yang cukup menarik dan dapat dikatakan sedang happening. Kegiatan bazaar pada umumnya hanya berupa expo produk saja, bahkan jarang sekali kegiatan ... -
Strategy of Designing Social Space for Crime Prevention for Sustainable Community Case Study: Kampung Made, Surabaya
(Universitas Sebelas Maret, 2018-09-05)Majority of urban formations in Indonesia is called kampong which naturally represents their social structure as well. A kampong named Made was selected as a case study due to its role in providing the situation of mixed ... -
The Factor Analysis on Professionalism in Family Businesses
(GMP Press & Printing Co., 2018-04)Research abounds with the nuances of family business. Our study contributes to the family business literature by showing how professionalism can influence family business. Professionalism refers to the extent owners manage ... -
Analysis Factors Professionalism in Family Business
(Society of Interdisciplinary Business Research, 2017-09-30)Research abounds on the nuances of family business. Our study contributes to the family business literature by showing how professionalism can influence family business. Professionalism refers to the extent that owners ... -
Identification of Factors Influence Purchase Intention Towards Customers of CV. Aurora Tiga Sinergi
(Universitas Ciputra, 2018-08-30)This study aims to determine the factors that affect the purchase intention towards customers of CV. Aurora Tiga Sinergi. Company used as object in this research is company sales cattle feed product under the brand Livepro. ... -
Exploration of Opportunity Creation and Calculated Risk Taker Characteristics of Entrepreneur (Case Study of UD X)
(International Journal of Innovation, Management and Technology, 2018-06)Becoming an entrepreneur is one way to overcome the problem of poverty and unemployment. To be an entrepreneur, one must have the characteristics that it occupies. Opportunity creation and calculated risk taker are two ... -
Attribute in Designing Entrepreneurial Learning Model in Higher Education
(Human Resource Management Academic Research Society, 2017-12)One way to increase the number of entrepreneurs in a country is by providing information and training to the younger generation with the knowledge and understanding of entrepreneurship. University is an effective medium ... -
On How Personal Values and Sustainability Conceptions Impact Students’ Sustainability Management Orientation Evidence from Germany, Indonesia and the United States
(Emerald Publishing Limited, 2018-08-08)Purpose – This paper aims to develop and empirically test a framework on how personal values and sustainability conceptions affect students’ sustainability management orientation (SMO). An understanding of this connection ...
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