• Opportunity dan Growth Orientation sebagai Variabel Dominan Perilaku Entrepreneurial Marketing (Sebuah Tinjauan dari Skala Perusahaan) 

  Utami, Christina Whidya; Susanto, Hendro (Universitas Nahdlatul Ulama Surabaya, 2019-10)

  This study aims to bridge the gap in the literature by examining the dimensions of growth orientation, opportunity orientation, total customer focus dimensions, value creation networking, informal market analysis, closeness ...

• Plan Determination for Promotion Mix for SKETCH! 

  Thiasyura, Honey Gabrielle; Utami, Christina Whidya; Padmalia, Metta (Universitas Ciputra, 2017-09)

  Sketch! is a garment company which manufactures ready-made clothing meant for middle-class consumers between the age of 16 and 35 years. The promotion mix planning is expected to increase the company’s promotional activities ...

• Evaluasi Efektivitas dan Potensi Pengobatan Komplementer Alternatif dalam Menangani Kanker Payudara pada Perempuan di Indonesia 

  Liem, Andrian; Rahmawati, Kuncoro Dewi (Ikatan Praktisi & Ahli Demografi Indonesia, 2014-11-24)

  Kanker merupakan salah satu penyebab kematian yang utama di dunia. Secara global jumlah kematian akibat kanker diprediksi sebanyak 11,5 juta kematian pada tahun 2030 (WHO, 2008). Data Sistem Informasi RS di Indonesia hingga ...

• Gambaran Strategi Coping Wanita Berperan Ganda Dalam Menghadapi Work-Family Conflict 

  Rembulan, Cicilia Larasati; Rahmawati, Kuncoro Dewi (Asosiasi Kesehatan Jiwa Anak Remaja Indonesia, 2014-11-20)

  Peran ibu pada masa kini tidak hanya mengurus anak dan suami saja, melainkan sebagai pencari nafkah. Dikenal dengan istilah wanita berperan ganda. Hal ini menyebabkan suatu permasalahan yang disebut work-family conflict. ...

• Determining Factors of Student’s Entrepreneurial Intention in Indonesia: A Meta-Analysis 

  Bernardus, Denny; Murwani, Fulgentius Danardana; Satrya, Dewa Gde; Aji, Imanuel Deny Krisna (Universitas Brawijaya, 2019-09)

  This study aims to conduct a meta-analysis on determining factors that affect student’s entrepreneurial intention. There are a variety of findings from several studies on the influence of the variables on entrepreneurial ...

• Intangibles Resources and Corporate Performance: The Role of Corporate Entrepreneurship as Mediator and Entrepreneurial Action as Moderator 

  Bernardus, Denny (Universitas Brawijaya, 2017-06)

  This study examined the mediating role of corporate entrepreneurship in the effects of corporate reputation, strategic leadership, and corporate culture on corporate performance, in turn, the moderating role of entrepreneurial ...

• Management Control for Creating Innovation in Teaching Methods in Entrepreneurship-Based Universities 

  Bernardus, Denny (Universitas Brawijaya, 2018-12)

  Innovation is one of the most important strategies for gaining a competitive advantage, especially for a new organization entering the industry that has been around for quite a long time. To ensure the strategy can be ...

• Hubungan antara Persepsi terhadap Celebrity Endorser dan Kecenderungan Pembelian Kompulsif Online 

  Handayani, Winda Citra; Renanita, Theda (Universitas Ciputra, 2018)

  Penelitian ini bertujuan untuk mengetahui hubungan antara persepsi terhadap celebrity endorser dan kecenderungan pembelian kompulsif online. Hipotesis dalam penelitian ini adalah adanya hubungan positif antara dimensi ...

• Nilai Materialistik dan Nilai Hedonistik Pembentuk Kecenderungan Pembelian Kompulsif Online 

  Anastasia, Ruth Adinda; Renanita, Theda (Universitas Ciputra, 2018)

  Tujuan penelitian ini adalah untuk mengetahui hubungan antara nilai materialistik dan nilai hedonistik dengan kecenderungan pembelian kompulsif online pada mahasiswa S1 di Surabaya. Subyek penelitian sebanyak 172 dengan ...

• Pembelian Kompulsif Ditinjau dari Kontrol Diri pada Guru Sekolah Dasar 

  Maskhuroh, Siti; Renanita, Theda (Universitas Andalas, 2018)

  Guru termasuk salah satu profesi yang rentan mengalami stres. Salah satu cara untuk menghilangkan stres yaitu dengan berbelanja. Dengan berbelanja perasaan negatif yang dialami guru dapat berkurang. Kondisi demikian yang ...

• The Relationships of Self Control and Neuroticism Personality Tendency to Unhealthy Credit Card Usage of Career Women in Surabaya 

  Sandy, Devi Adilah; Renanita, Theda (Universitas Ciputra, 2018-03)

  Everyone can experience stress especially career women. Their work problems can cause stress. Career women go shopping to reduce their stress. Then, credit card become their alternative payment method to pay. However, if ...

• Kandungan Gizi, Beta Karoten dan Antioksidan pada Tepung Pisang Tongka Langit (Musa troglodytarum L.) 

  Pratiwi, Ika Yohanna; Krisbianto, Oki (Universitas Gadjah Mada, 2019-02)

  Pisang Tongka Langit (Musa troglodytarum L.) merupakan tanaman khas Maluku yang diyakini berdampak positif bagi kesehatan, seperti meredakan panas dalam, membersihkan ginjal, dan menjaga kesehatan pencernaan. Namun, buah ...

• Strategi Mencapai Kinerja Bisnis Pada Perusahaan Rintisan (Start-up) Melalui Konsep “Soft” Total Quality Management 

  Christian, Timotius Febry (Universitas Negeri Surabaya, 2019-10-05)

  According to the literature the quality management consists of a series of critical components that have a purpose. The purpose of this study is to look at the impact of the "Soft" TQM aspects of the business performance ...

• The Elements of Packaging That Form A Brand Personality (Study In Aroma Premium Sekoteng Products) 

  Teofilus, Teofilus; Christian, Timotius Febry; Gomuljo, Angeline (Pascasarjana Mercu Buana Jakarta, 2019-06-01)

  A trend to a healthier lifestyle triggers a shift in consumer’s behavior to consume healthy foods and to avoids any preservatives. Several companies in Indonesia began to contribute to this trend including UD Maju Jaya who ...

• Professionalism and Entrepreneurial Action Housekeeper Hotel 

  Sulaiman, Debbi; Limbing, Lexi Pranata B. (Universitas Ciputra, 2019-03-01)

  The purpose of this study is to determine the performance of hotel housekeeper professionalism and entrepreneurial action. The research method used a qualitative approach. Data were collected using interviews and observations. ...

• Analisis Jalur Pengaruh Kepercayaan Konsumen dan Desain Website terhadap Minat Beli Ulang, dengan E-Commerce sebagai variabel Intervening: Studi Kasus pada Produk E'Chick Secara Online 

  Nursalim, Elia Rapha Tister; Wiradinata, Trianggoro (Universitas Ciputra, 2019-08-22)

  E'Chick is a frozen food manufacturer which processes chicken into chicken meatballs. These meatballs have high nutrient and various flavours. They are also halal, preservative-free, and healthy. The purpose of this research ...

• How Does the Store (Mall) Environment and Money Availability Affect Consumer Impulse Buying Behavior at Surabaya City of Tomorrow Shopping Center? 

  Hendra, Hendra; Kaihatu, Thomas Stefanus (Fakultas Ekonomi Universitas Islam Attahiriyah, 2019-06-03)

  This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained ...

• WONDER WOMAN ERA GENERASI Z (Resepsi Generasi Z pada Representasi Karakter Wonder Woman dalam Film Wonder WomanTahun 2017) 

  Pascarina, Patrisia Amanda (Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako, Palu, 2019-04-30)

  Sosok Wonder Woman sebagai superhero wanita pertama dalam sejarah komik dunia tidak pernah dilupakan oleh banyak orang. Kemunculkan karakter ini dalam layar lebar sudah dinanti selama beberapa dekade. Warner Bros.’ kemudian ...

• The Effects of Entrepreneurship Education on Entrepreneurial Intention 

  Devi, Vijayanti; Sitepu, Sri Nathasya Br (Forum Manajemen Indonesia, 2018-11-07)

  High poverty level and unemployment rate in Indonesia suggest that the country's large population is not in line with its economic power. Adding to the number of entrepreneurs is the solution. As an entrepreneurship-based ...

• Analisis Program Entrepreneur Enabler Dengan Metode Participatory Action Learning System 

  Sitepu, Sri Nathasya Br (DPPM Universitas Tarumanegara Jakarta, 2018-11)

  Program entrepreneur enabler diberikan kepada karyawan KPSP Setia Kawan Nongkojajar di Kabupaten Pasuruan memakai metode participatory action learning system (PALS). Jumlah karyawan yang mengikuti pelatihan sebanyak 300 ...

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