• Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z 

  Vidyanata, Deandra; Junianto, Yopy; Setiobudi, Auditia (FAKULTAS BISNIS UNIVERSITAS BUDDHI DHARMA, 2024)

  This research investigates the changing dynamics of digital consumer behavior, specifically examining how Generation Z's participation in hedonic browsing activities influences their tendency towards impulsive online ...

• ANALYSISPURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS 

  Vidyanata, Deandra; Kusuma, Rr. Chusnu Syarifa Diah; Septiani, Emilia; Rane, Melvin Krisdiana Djami (SEKOLAH TINGGI ILMU EKONOMI SULTAN AGUNG, 2024)

  In an increasingly advanced digital era, content marketing has become an important tool for reaching consumers and building strong relationships with them. Informative, relevant and interesting content can increase consumer ...

• ANALYSIS OF GENERATION Z'S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS 

  Vidyanata, Deandra; Irmal, Irmal; Hanika, Ita Musfirowati; Nani, Nani (SEKOLAH TINGGI ILMU EKONOMI SULTAN AGUNG, 2024)

  The fashion industry in Indonesia continues to proliferate, driven by stable economic growth and increasingly dynamic changes in people's consumption patterns. As future consumers, generation Z has unique preferences, ...

• OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT 

  Vidyanata, Deandra; Rane, Melvin Krisdiana Djami; Hanika, Ita Musfirowati; Nani (PROGRAM STUDI MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI (STIE) SULTAN AGUNG, 2023)

  The main aim of this research is to analyze the influence of innovation capability and customer relationship management on MSME competitiveness. This research uses a literature and field research design with a causal ...

• Exploring the Dynamics of Parasocial Interactions with Hosts and Co-Viewers in Live-Streaming Shopping 

  Vidyanata, Deandra (UNIVERSITAS NEGERI SEMARANG, 2025)

  In the last decade, a new era of social commerce has emerged, known as live streaming platforms, where consumers often build illusionary relationships known as Parasocial Interaction (PSI). While many scholars have explored ...

• Pengaruh Green Marketing, Consumption Value, dan Brand Image Terhadap Repurchase Intention Traditional Fusion Food Khas Bali Pada Restaurant di Provinsi Bali 

  Wijaya, I Putu Gede Dharma; Dewi, Irra Chrisyanti (UNIVERSITAS PAHLAWAN TUANKU TAMBUSAI, 2025)

  The purpose of this study is to examine the effect of green marketing, consumption value, and brand image on repurchase intention of traditional Balinese fusion food at restaurants in Bali province. The population in this ...

• Berita Kisah di Sekitar Kita 

  Teguh, Monika; Wono, Hilda Yunita; Asido, Arkana; Mayzura, Cealsy Fanza; Ciptawan, Deva Wisesa; Sukamto, Gwyneth Stephanie; Abdi, Kila Andahani; Putri, Yessy lumiyatmojo; Nabila, Berlian Putri; Ruing, Dona Carmelita Devega; Chandra, Emma Regina; Chandra, Febiana Lia; Widyadan, lnneza; Maheswari, Putu Ayu Kanaya Chanda; Gunawan, Celine; Amara, Cynthia; lndhlra, Defalya Ayu; Elnathan, Antonius; Wiharto, Estefania Rainie; Angelica, Esther Freya; Amanda, Jessica Kezia; Karen, Jennifer; Sunlaydi, Yonathan Verdian (Widina Media Utama, 2024)

• Teknologi Dalam Pendidikan: Membantu Siswa Beradaptasi Dengan Revolusi Industri 4.0 

  Alimuddin, Asriani; Juntak, Justin Niaga Siman; Jusnita, R. Ayu Erni; Murniawaty, Indri; Wono, Hilda Yunita (UNIVERSITAS PAHLAWAN TUANKU TAMBUSAI, 2023)

  The development of the industrial revolution demanded various changes in every activity, including in the field of education. Through technological developments in the learning process will be able to help students to face ...

• Study of Dual Brand in Indonesia Tourism Communication 

  Teguh, Monika; Bungin, Burhan; Wono, Hilda Yunita; Santoso, Theodore Jason (FAKULTAS ILMU KOMUNIKASI UNIVERSITAS TARUMANAGARA, 2022)

  One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit ...

• Pemanfaatan Teknologi Komunikasi Sebagai Ujung Tombak Institusi Pendidikan Tinggi Dalam Masa Pandemi COVID-19 

  Teguh, Monika; Wono, Hilda Yunita (WIDINA BHAKTI PERSADA BANDUNG, 2023)

• IMPLEMENTASI KOMUNIKASI INTERPERSONAL ANTARA PEMILIK SOLO OIL DAN SUPPLIER MINYAK 

  Wono, Hilda Yunita; Teguh, Monika; Nuriawan, Vincent Rizky; Wiryawan, Gagastama Nangleres (Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM), 2021)

  Penggunaan minyak di kehidupan manusia merupakan kebutuhan pokok bagi setiap manusia. Indonesia merupakan negara pengguna minyak yang tergolong tinggi, namun edukasi penggunaan dan pembuangan minyak di negara ini bisa di ...

• HABITUALISASI ULANG MAKNA TRANSGENDER DI MEDIA SOSIAL 

  Wono, Hilda Yunita; Kedaton, Kirana Ratu Sekar; Wirawan, I Putu Mikko Brahmandatta (Unhas Press, 2021)

• Communication Media Technology And Social Harmony Construction In The Era Of Society 5.0 A Critical View 

  Bungin, Burhan; Wono, Hilda Yunita; Ardaneshwari, Ergita Jeny (INSTITUT TEKNOLOGI BISNIS AAS INDONESIA, 2021)

  The current media communication technology is growing into an inevitability. This medium can make a world as big as an egg, and it can similarly build a harmony based on its will. The study revealed how communication media ...

• Iklim Komunikasi Organisasi Layanan Publik Bidang Kesehatan 

  Wono, Hilda Yunita; Reinald, Michael Ivan; Purnomo, Felita; Soema, Patricia Adeline Valerie (UMSU PRESS, 2022)

  Fasilitas layanan publik pada bidang kesehatan di Indonesia merupakan hal yang diperhatikan oleh pemerintah dan ditunjukkan dengan berkembangnya fasilitas layanan rumah sakit. Salah satu rumah sakit yang telah memiliki ...

• Penelitian Pragmatisme Partai Nasional Demokrat dalam Sistem Pemilu Terbuka 

  Wono, Hilda Yunita; Masrur, Masad; Purnomo, Felita; Arviana, Silvia (PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS MATARAM, 2022)

  he National Democratic Party's strategy in facing the 2019 Election with an open proportional representation system is to recruit celebrities as voters. Their placement as candidates for state administrators risks injuring ...

• Komodifikasi Politik dan Ekonomi Media Studi Kasus Kehadiran Jokowi di Pernikahan Atta dan Aurel 

  Wono, Hilda Yunita; Rusadi, Udi; Natania, Stefani; Stepanus, Kelvin (UNIVERSITAS NEGERI JAKARTA, 2021)

  Jumlah channel televisi yang masuk ke Indonesia telah berkembang sangat pesat. Lebih banyak stasiun televisi, juga meningkatkan produksi acara televisi. Infotainment adalah salah satu tayangan televisi yang merupakan ...

• The Digital Communication of Male Birth Control in Surabaya 

  Wono, Hilda Yunita; Malika, Hadjar Chanissa Nur; Ardaneshwari, Ergita Jeny; Hermawan, Jessica Nathalia (UNIVERSITAS CIPUTRA SURABAYA, 2023)

  The spread of information is now becoming faster along with the development of digital technology. One of them is the development of digital communication that is accelerating, especially with the Covid-19 pandemic. The ...

• INTEGRATED MARKETING COMMUNICATION PREFERENCES COFFEE SHOP IN SURABAYA 

  Wono, Hilda Yunita; Agustania, Ria; Karsten, Hadassah Elisha; Purnomo, Felita; Alvirhino, Fikri (LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT, UNIVERSITAS KRISTEN PETRA, 2022)

  In modern era, technological developments affect people's lifestyles, especially in consumption behaviour which switched to be a consumptive one, we can barely see drinking coffee which now becoming a lifestyle. “coffee ...

• Diplomasi Indonesia Di Tengah Persaingan Amerika Serikat dan Cina 

  Wono, Hilda Yunita; Masrur, M. Masad; Kedaton, Kirana Ratu Sekar; Hasbullah, Muh. Rifqy (UNIVERSITAS SARI MUTIARA INDONESIA, 2022)

  There are concerns that make attention in reclamation construction in the South China Sea. Apart from that, the divisions in the field of trade, competition in the context of geopolitics and technology that occurred in the ...

• IMPLEMENTASI DIFUSI INOVASI PROGRAM VASEKTOMI KOTA SURABAYA 

  Wono, Hilda Yunita; Karsten, Hadassah Elisha; Prasetyo, Agung (UNIVERSITAS GUNADARMA, 2022)

  Kepadatan penduduk di Surabaya yang terus meningkat perlu diiringi dengan peningkatan partisipasi masyarakat pada program Keluarga Berencana (KB). Saat ini program KB kebanyakan dijalankan oleh kalangan perempuan, dengan ...

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