| dc.contributor.author | Gani, Ria Putri | |
| dc.date.accessioned | 2022-11-16T05:31:47Z | |
| dc.date.available | 2022-11-16T05:31:47Z | |
| dc.date.issued | 2014-05-21 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5486 | |
| dc.description | To find somewhere interesting or not, the destination image is needed to
support the interest of the tourist attractions. Destination image includes destination
attractions, destination facilities, akesesbilitasi, images, and prices, of all of these
components can cause a sense of whether the intention traveled. Therefore, the
purpose of this study was to determine whether the destination image has a
relationship to the intention traveled.
Samples from this study were students in Surabaya with the number of
respondents 236 people. The sampling technique used is incidental sampling by using
a scale measuring destination image and intention scale prepared by the researcher
traveled alone by using a Likert scale. Data obtained from this research are then
processed by regression analysis.
The results of the analysis of data obtained value of r = 0.471 and p < 0.05 .
From these results, this study suggests that there is a relationship between destination
image to the intention traveled. | en_US |
| dc.description.abstract | Melakukan perjalanan wisata biasanya didasari dengan keinginan dari
individu. Niat atau intensi didasari dari berbagai aspek yaitu,sikap, subjective norm,
dan perceived behavior control. Memunculkan rasa intensi berwisata, maka
diperlukan destination image untuk menunjang ketertarikan mahasiswa terhadap Bali
sebagai tempat destinasi. Destination image meliputi komponen-komponen
diantaranya atraksi destinasi, fasilitas destinasi, aksesbilitas, imej, dan harga.
Populasi yang digunakan adalah mahasiswa di Surabaya dengan sampelnya
adalah mahasiswa-mahasiswa dari 3 Universitas di Surabaya dengan total responden
236 mahasiswa. Teknik pengambilan sampel yang digunakan adalah sampling kuota
dengan menggunakan alat ukur skala Likert. Data yang diperoleh kemudian diolah
dengan uji korelasi.
Hasil yang diperoleh, nilai r = 0,471 dan nilai p < 0,05. Hasil ini menunjukkan
bahwa penelitian ini terdapat hubungan antara destination image Bali terhadap intensi
berwisata. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | intensi berwisata | en_US |
| dc.subject | destination image | en_US |
| dc.subject | intention traveled | en_US |
| dc.title | H UBUNGAN ANTARA DESTINATION IMAGE BALI TERHADAP INTENSI BERWISATA PADA MAHASISWA DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 73201 | |
| dc.identifier.nim | 30110019 | |
| dc.identifier.dosenpembimbing | Livia Yuliawati | |
