| dc.contributor.author | Saputra, Devin Andreawan | |
| dc.date.accessioned | 2024-12-11T08:29:33Z | |
| dc.date.available | 2024-12-11T08:29:33Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7745 | |
| dc.description | Live streaming revers to online streaming media which records and broadcast videos live. During a live stream, there are two parties which take part in social interaction. The live streamer and their audience. When there are interaction between the audience and the live streamer, the audience can feel that the live streamer is present and has interacted fully for themself, when in fact, the interaction between the live streamer and the audience is only one-way. This is know as para-social relationship. One of the possible factors supporting the formation of para-social relationships is Social exchange. In which social exchange can cause audiences to be exposed to live streamer’s contents repeatedly. The repeated exposure that the audience receives from their favorite live streamer, makes the audience feel familiar, where it then lead to para-social relationships. This study aims to determine the correlation between social exchange and para-social relationship on online live streamer audiences. This research is quantitative in nature, using Multiple Para-social relationship scales (MPRs) to measure para-social relationships and perceived benefits and costs of real life relationships (RLRs) to measure social exchange. The data were analyzed using JASP version 0.14.1.0. Based on the results of the study with 102 subjects (52 males and 50 females), it was found that there is a correlation between para-social relationship and social exchange on online live streamer audiences. ( r = 0,413; p < 0,001) therefore it can be concluded, if the audience feel that social exchange happen between themselves and their idol, the higher the tendency of the audience to form a para-social relationship. This study has the benefit of providing information about the relationship between social exchange and para-social relationship in the context of a live streamer audience. | en_US |
| dc.description.abstract | Live streaming merujuk kepada media streaming daring yang merekam dan menyiarkan video secara langsung. Dalam live streaming terdapat dua pihak yang melakukan interaksi sosial. Live streamer dan penonton nya. Ketika terjadi interaksi antara penonton dan live streamer , penonton dapat merasa live streamer tersebut hadir dan telah berinteraksi sepenuhnya untuk dirinya, padahal sebenarnya interaksi antara live streamer dan penontonnya hanya satu arah. Hal ini disebut sebagai para-social relationship . Salah satu kemungkinan faktor pendukung terbentuknya para-social relationship adalah social-exchange. Dimana social-exchange dapat menyebabkan penonton terpapar konten live streamer secara berulang. Paparan yang berulang yang di terima oleh penonton dari live streamer favorit mereka, membuat penonton merasa menjadi akrab, dimana hal ini dapat memunculkan parasocial relationship. Penelitian ini bertujuan untuk mengetahui hubungan antara social exchange dan para-social relationship pada penonton online live streamer . Penelitan ini bersifat kuantitatif dengan menggunakan alat ukur Multiple Para-social Relationship scale (MPRs) untuk mengukur para-social relationship dan Perceived benefits and cost of real life relationships (RLRs) untuk mengukur social exchange . Data di analisa menggunakan JASP versi 0.14.1.0. Berdasarkan hasil penelitian dengan 102 subjek (52 laki-laki dan 50 perempuan), ditemukan bahwa terdapat hubungan antara Para-social relationship dan Social exchange pada penonton live streamer online . ( r = 0,413; p < 0,001) Sehingga dapat disimpulkan, jika penonton semakin merasa social exchange terjadi di antara dirinya dengan idolanya, maka semakin tinggi kecenderungan penonton untuk membentuk para-social Relationship . Penelitian ini memiliki manfaat untuk memberikan informasi mengenai hubungan antara social exchange dan para-social relationship pada konteks penonton live streamer. | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Live Streamer | en_US |
| dc.subject | Penonton | en_US |
| dc.subject | Para-social Relationship | en_US |
| dc.subject | Social Exchange | en_US |
| dc.subject | Audience | en_US |
| dc.title | HUBUNGAN ANTARA SOCIAL EXCHANGE DAN PARA-SOCIAL RELATIONSHIP PADA PENONTON ONLINE LIVE STREAMER | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 73201 | |
| dc.identifier.nim | 30117028 | |
