| dc.contributor.author | Agustin, Lia | |
| dc.date.accessioned | 2025-08-04T08:12:40Z | |
| dc.date.available | 2025-08-04T08:12:40Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8480 | |
| dc.description | Cosmetics has a personal meaning in the lives of consumers in Indonesia. Korea imported cosmetics company is now one of the global industry competitors which competes strategically with an other large companies in Indonesia. While Indonesian consumers have the courage to try cosmetics Korean imported cosmetics, thus only some of them who decide to re purchase again and some are more often in switching brands. This is presumably due to the factors that influence the customer re purchase intention is customer satisfaction of Korean imported cosmetics. The purpose of this study was to determine the correlation between customer satisfaction and repurchase intention in Korean imported cosmetics in adolescent consumers. This study used the quantitative research method with the correlation test. Its population of Korean imported cosmetics adolescent consumers are with in the age of 18-25 years. Researcher used data collection techniques of non-probability sampling form of snowball sampling. The number of sample which was taken in this study were 45 subjects. The measuring instrument used was an arrangement by researcher based on the aspects of purchasing intention which were the motivation usefulness, hedonic motivation and social-cultural settings. While satisfaction measuring instrument was based on the aspects of customer satisfaction were the experience from purchasing and using products, the company reputation, and other consumer s’ opinions. The co nclusion of this research is the significant correlation between customer satisfaction and re purchase intention in adolescent consumers of the Korean cosmetics was found ( p - value = 0.0002385; rho = 0.5215999 ) by Spearman rank - test . This research helps the consumers to be those who are able to obtain and interpret information which is relevant and trustworthy because it affect s on the consumers’ satisfaction and purchase intention . Furthermore, consumers who are proactively share these opinions can assist companies in their product development. | en_US |
| dc.description.abstract | Kosmetik telah memiliki arti yang pribadi dalam hidup para konsumen Indonesia. Perusahaan kosmetik impor Korea sekarang salah satu kompetitor industri global yang bersaing secara strategis dengan perusahaan besar lainnya di Indonesia. konsumen-konsumen Indonesia memiliki keberanian untuk mencoba kosmetik impor Korea, namun hanya sebagian memutuskan untuk melakukan pembelian ulang dan lebih sering berpindah brand . Hal ini diduga karena faktor yang mempengaruhi minat membeli konsumen adalah kepuasan konsumen Kosmetik Korea. Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara kepuasan konsumen dan minat membeli ulang k osmetik impor Korea pada remaja . Penelitian ini menggunakan metode penelitian kuantitatif dengan uji korelasional. Popul asinya adalah konsumen remaja kosmetik impor Korea dengan usia 18 - 25 tahun. Peneliti menggunakan teknik pengambilan data non - probability sampling berupa snowball sampling . Jumlah sampel yang diambil dalam penelitian ini sebanyak 45 subyek. Alat ukur yang digunakan merupakan susunan peneliti berdasarkan aspek minat membeli yaitu moti vasi kegunaan, motivasi hedonis dan kondisi sosial budaya. Sedangkan alat ukur kepuasan disusun berdasarkan aspek - aspek kepuasan konsumen yaitu pengalaman membeli dan memakai p roduk, reputasi perusahaan dan opini konsumen lain. Pengujian menggunakan uji korelasi Spearman rank - test. Kesimpulan penelitian ini ialah terdapat hubungan yang signif ikan antara kepuasan konsumen d an minat membeli ulang kosmetik Korea pada remaja ( p - value = 0.0002385; rho = 0.5215999). P enelitian ini membantu konsumen untuk menjadi konsumen yang mampu memperoleh dan menginterpretasi informasi yang relevan dan bisa dipercaya karena berpengaruh terhadap kepuasan dan minat membeli konsumen. Selanjutnya, konsume n yang proaktif menyampaikan opini dapat membantu perusahaan dalam pengembangan produk | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Kepuasan Konsumen | en_US |
| dc.subject | Minat Membeli Ulang Konsumen | en_US |
| dc.subject | Konsumen Kosmetik Korea | en_US |
| dc.subject | Remaja | en_US |
| dc.subject | Surabaya | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Customer Repurchase Intention | en_US |
| dc.subject | Korea Imported Cosmetics Consumer | en_US |
| dc.subject | Adolescent | en_US |
| dc.title | HUBUNGAN ANTARA KEPUASAN KONSUMEN DENGAN MINAT MEMBELI KOSMETIK IMPOR KOREA PADA REMAJA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 73201 | |
| dc.identifier.nim | 30111013 | |
| dc.identifier.dosenpembimbing | Iman Setyabudi | |
