| dc.contributor.author | Bintoro, Ellen | |
| dc.date.accessioned | 2026-01-27T17:54:15Z | |
| dc.date.available | 2026-01-27T17:54:15Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9038 | |
| dc.description | The Covid-19 pandemic has caused stock market volatility, but the number of investors in Indonesia has increased rapidly. Uncertainty in the stock market can lead to biased decision-making by investors. Furthermore, there has been an increase in the use of social media since the Covid-19 pandemic, which makes stock recommendation content on social media easier to obtain and can influence investors in making investment decisions. The study aims to investigate: 1) the effect of overconfidence on stock investment decision making during the Covid-19 pandemic, 2) the effect of herding bias on stock investment decision making making during the Covid-19 pandemic, 3) the effect of overconfidence on stock investment decision making with stock recommendations on social media as a moderating variable making during the Covid-19 pandemic, and 4) the effect of herding bias on stock investment decision making with stock recommendations on social media as a moderating variable making during the Covid-19 pandemic. Dummy variables are used to represent stock recommendation factors on social media. A questionnaire is used as main data in this investigation. This study's sample size was 100 stock-investing students from the Faculty of Management and Business at the University of Ciputra. In this research, multiple linear regression analysis and MRA moderation regression analysis are used to evaluate hypotheses using SPSS version 22 software. Overconfidence has a positive effect on stock investment decision making, herding bias has a positive effect on stock investment decision making, stock recommendations in social media do not moderate the effect of overconfidence on stock investment decision making, and stock recommendations in social media moderate the effect of herding bias on stock investment decision making. | en_US |
| dc.description.abstract | Masa pandemi Covid-19 membuat pasar saham menjadi tidak stabil, namun jumlah investor di Indonesia justru tumbuh melesat. Ketidakpastian dalam pasar saham dapat menimbulkan perilaku bias investor dalam mengambil keputusan. Selain itu, semenjak pandemi Covid-19 terjadi peningkatan penggunaan media sosial yang membuat konten rekomendasi saham di media sosial menjadi semakin mudah diperoleh dan dapat mempengaruhi investor dalam mengambil keputusan investasi sahamnya. Tujuan penelitian ini adalah untuk menguji secara empiris tentang: 1) pengaruh overconfidence terhadap pengambilan keputusan investasi saham pada masa pandemi Covid-19, 2) pengaruh herding bias terhadap pengambilan keputusan investasi saham saham pada masa pandemi Covid-19, 3) pengaruh overconfidence terhadap pengambilan keputusan investasi saham dengan rekomendasi saham di media sosial sebagai variabel moderasi saham pada masa pandemi Covid-19, dan 4) pengaruh herding bias terhadap pengambilan keputusan investasi saham dengan rekomendasi saham di media sosial sebagai variabel moderasi saham pada masa pandemi Covid-19. Variabel rekomendasi saham di media sosial diproksikan menggunakan variabel dummy. Penelitian ini menggunakan data primer berupa kuisioner. Sampel penelitian ini berjumlah 100 orang mahasiswa Fakultas Manajemen dan Bisnis Universitas Ciputra yang merupakan investor saham. Pengujian hipotesis dalam penelitian ini menggunakan analisis regresi linier berganda dan analisis regresi moderasi MRA dengan menggunakan software SPSS versi 22. Hasil dari penelitian ini menyimpulkan bahwa overconfidence berpengaruh positif terhadap pengambilan keputusan investasi saham, herding bias berpengaruh positif terhadap pengambilan keputusan investasi saham, rekomendasi saham di media sosial tidak memoderasi pengaruh overconfidence terhadap pengambilan keputusan investasi saham, dan rekomendasi saham di media sosial memoderasi pengaruh herding bias terhadap pengambilan keputusan investasi saham. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Overconfidence | en_US |
| dc.subject | Herding Bias | en_US |
| dc.subject | Rekomendasi Saham | en_US |
| dc.subject | Media Sosial | en_US |
| dc.subject | Keputusan Investasi Saham | en_US |
| dc.subject | Covid-19 | en_US |
| dc.subject | Stock Recommendation | en_US |
| dc.subject | Social Media | en_US |
| dc.subject | Stock Investment Decision | en_US |
| dc.title | Pengaruh Overconfidence dan Herding Bias terhadap Keputusan Investasi Saham pada Masa Pandemi Covid-19 dengan Media Sosial sebagai Variabel Moderasi | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 62201 | |
| dc.identifier.dosenpembimbing | Cliff Kohardinata | |
