| dc.contributor.author | Jaya, Gabriela Nathania Surya | |
| dc.date.accessioned | 2026-02-22T15:37:23Z | |
| dc.date.available | 2026-02-22T15:37:23Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9191 | |
| dc.description | Investment has become a promising new business area and has become something that many people are looking for and running. One type of investment that is in great demand is stock investment. The majority of stock investors in Indonesia are generation Z who actively use social media. This study aims to determine the effect of overconfidence, social media, personal interest, and financial knowledge as independent variables on the dependent variable of irrational investment decision making Generation Z in Surabaya City. This study uses a descriptive quantitative approach. Data processing uses multiple linear regression analysis with the help of the SPSS application. The sample of this research is 100 generation Z people in the city of Surabaya. The data collection technique uses an online questionnaire survey. This research will use nonprobability sampling technique with purposive sampling technique. In the general description section of the respondents will present data on the percentage of respondents based on gender, age, domicile, have invested in stocks, last education level and social media used. The results showed that overconfidence, social media, personal interest, and financial knowledge had a significant and positive effect on irrational investment decision making Generation Z in Surabaya City. | en_US |
| dc.description.abstract | Investasi telah menjadi lahan bisnis baru yang menjanjikan dan sudah menjadi hal yang dicari serta dijalankan oleh banyak orang. Salah satu jenis investasi yang banyak diminati adalah investasi saham. Mayoritas investor saham di Indonesia adalah generasi Z yang aktif menggunakan media sosial. Penelitian ini bertujuan untuk mengetahui pengaruh overconfidence, media sosial, personal interest, dan financial knowledge sebagai variabel bebas terhadap variabel terikat irrational investment decision making Generasi Z di Kota Surabaya. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Pengolahan data menggunakan analisis regresi linear berganda dengan bantuan aplikasi SPSS. Sampel penelitian ini berjumlah 100 orang generasi Z di Kota Surabaya. Teknik pengumpulan data menggunakan survei kuesioner secara online. Penelitian ini akan menggunakan teknik sampling Nonprobability sampling dengan teknik purposive sampling. Pada bagian gambaran umum responden akan menyajikan data persentase responden berdasarkan jenis kelamin, usia, domisili, pernah melakukan investasi saham, tingkat pendidikan terakhir dan media sosial yang digunakan. Hasil penelitian menunjukkan bahwa overconfidence, media sosial, personal interest, dan financial knowledge berpengaruh secara signifikan dan positif terhadap irrational investment decision making Generasi Z di Kota Surabaya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Financial Knowledge | en_US |
| dc.subject | Irrational Investment Decision Making | en_US |
| dc.subject | Media Sosial | en_US |
| dc.subject | Overconfidence | en_US |
| dc.subject | Personal Interest | en_US |
| dc.subject | Social Media | en_US |
| dc.title | Pengaruh Overconfidence, Media Sosial, Personal Interest dan Financial Knowledge Terhadap Irrational Investment Decision Making Generasi Z di Kota Surabaya dan Semarang | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 62201 | |
| dc.identifier.dosenpembimbing | Kazia Laturette | |
