Browsing by Author "Tambunan, Damelina Basauli"

Now showing items 1-20 of 40

    • An Analysis of Consumers’ Preferred Attributes of COK-KIS Products 

      Pitaloka, Vidya; Tambunan, Damelina Basauli (KnE Publisher, 2021)
      The increase in competition is felt by pastry producers. COK-KIS, established in 2016, needs to increase their sales by improving their products using the attributes that are preferred by potential consumers, in terms ...

    • The Analysis of Customer Satisfaction Assessments to Determine E-Siap Product Development Strategies 

      Kusuma, Rizki Candra; Tambunan, Damelina Basauli (KnE Publisher, 2021)
      This research was conducted to measure E-Siap customer satisfaction based on six main factors: visual aesthetic, content, e-trust, e-convenience, e-cost effectiveness and e-response. This research used a quantitative ...

    • ANALYSIS OF INNOVATION, PROACTIVE, AND RISK TAKING AS PRESENTATIONS OF ENTREPRENEURIAL ORIENTATION TOWARDS BUSINESS SUCCESS OF SECOND AND THIRD GENERATION FAMILY BUSINESS IN INDONESIA 

      Utami, Ch. Whidya; Tambunan, Damelina Basauli; Padmalia, Metta (Universitas Ciputra, 2021)
      This study is aimed to analyze the effect of entrepreneurial orientation towards the business success of second and third generation family businesses in Indonesia. The entrepreneurship orientation covers three indicators ...

    • Anthology Entrepreneurship 

      Tambunan, Damelina Basauli; Utami, Ch. Whidya; Kodrat, David Sukardi; Sienatra, Krismi Budi; Melinda, Tina; Herdinata, Christian; Efrata, Tommy C.; Susanto, Hendro; Dwi Radianto, Wirawan Endro; Christian, Timotius Febry; Nainggolan, Romauli; Pebruanto, Dwi Sunu Widyo; Hongdiyanto, Charly; Effendy, Junko Alessandro; Setiobudi, Auditia; Teofilus; Sitepu, Sri Nathasya Br; Dewi, Liliana; Marlina, Maria Asumpta Evi; Santoso, Eko Budi; Christian, Sonata; Kristanti, Lili; Padmalia, Metta; Ongkowijoyo, Gracia; Sudyasjayanti, Christina; Susilo, Edra Brahmantya; Hananto, Akhyari; Dwi Ramdhana, Aditya Agung; Tanain, Christoper Alessandro (Penerbit Universitas Ciputra, 2021)

    • Arbitrage vs innovation opportunity analysis among MSMEs actors in Surabaya 

      Tambunan, Damelina Basauli; Fajar, Leonard Putra; Sumaji, Yoseva Maria Pujirahayu; Sutanto, J.E. (Universitas Kristen Satya Wacana, 2022)
      The Covid-19 pandemic has brought changes in various aspects of life, especially in business management. This study aims to examine whether there are differences in the choice of opportunities between arbitrage opportunities ...

    • Asian Journal of Engineering, Social and Health 

      Nabila, Nur Annisa; Tambunan, Damelina Basauli (Global Publisher, 2023-01-23)

    • BRIDGING THE INTERGENERATIONAL GAP IN FAMILY BUSINESS: A COLLABORATIVE LEARNING PROGRAM 

      Tambunan, Damelina Basauli; Kurniawan, Daniel (International Journal of Management and Applied Science, 2022)
      This study aims to describe the impact generated by the collaborative learning program that has been implemented. This collaborative learning program is designed to bridge generational differences among family business ...

    • DESCRIPTION OF MENTORS’ ROLES AND MENTORING INTERACTION MODEL IN THE START-UP BUSINESS STUDENTS 

      Tambunan, Damelina Basauli; Christiani, Natalia (American Scientific Publishers, 2016-12-07)
      Entrepreneurship awareness in Indonesia has growth increasingly nowadays which is shown by the growth of many bazaars events supporting start-up businesses selling so many kinds of products and services. The successful of ...

    • Developing Qualitative Instrument To Measure Entrepreneur Knowledge 

      Tambunan, Damelina Basauli; Hashim, Norashidah Binti (Jurnal Dedikasi Pendidikan, 2017-01)
      This study aims to produce a qualitative instrument for entrepreneur knowledge. Based on previous research, it was prepared a set of questions to determine the items that make up the entrepreneurial knowledge. Ten informants ...

    • THE EFFECT OF FOOD QUALITY, SERVICE QUALITY, PRICE AND STORE ATMOSPHERE ON CONSUMERS' BUYING INTEREST 

      Nabila, Nur Annisa; Tambunan, Damelina Basauli (Global Publisher, 2023)
      Business competition in the modern era is now increasingly crucial. With uncertain economic conditions due to the Covid-19 pandemic, it is a disaster for culinary entrepreneurs who are just starting and haven't got many ...

    • EKSPLORASI KARAKTER ENTREPRENEURIAL MARKETER PEMILIK USAHA KECIL MENGENGAH (UKM) 

      Tambunan, Damelina Basauli (Forum Manajemen Indonesia - 6, 2014-11)
      Penelitian ini bertujuan untuk mengetahui karakter entrepreneurial marketing dari pemilik usaha kecil menegah. Karakter yang entrepreneurial diduga sebagai faktor yang berpengaruh bagi kinerja usaha kecil menengah. Lima ...

    • Eksplorasi Karakter Entrepreneurial Marketing pada Pemilik Usaha Kecil Menengah (UKM) 

      Tambunan, Damelina Basauli (Business & Management Journal Bunda Mulia, 2014-09)
      Penelitian ini bertujuan untuk mengetahui karakter entrepreneurial marketing dari pemilik usaha kecil menegah. Karakter yang entrepreneurial diduga sebagai faktor yang berpengaruh bagi kinerja usaha kecil menengah. Lima ...

    • Entrepreneur Knowledge: The Conceptual Framework 

      Tambunan, Damelina Basauli; Hashim, Norashidah Binti (Edudikara, Jurnal Pendidikan & Pembelajaran, 2016-12)
      The aim of this research is to give the conceptual idea of needed knowledge for entrepreneurs in managing the business. There are some different perspectives toward entrepreneur, some opinion state that the most important ...

    • EXPLORATION OF ENTREPRENEURIAL MARKETING CHARACTERS OF FOOD STALLS’ OWNERS IN SURABAYA 

      Tambunan, Damelina Basauli (Tourism and Hospitality International Conference, 2015-11)
      The research aims to acknowledge characters of entrepreneurial marketing on food stall’s owners in Surabaya. A total of 100 respondents involved from food stall’s owners with micro and small size. Explanatory Factor Analysis ...

    • Exploring the Innovative Ideas in Service Industry 

      Tambunan, Damelina Basauli; Napitupulu, Alfons Manuel P.M.; Hartono, Wendra (Universitas Ciputra Surabaya, 2023)
      This research is essential, considering there are very few differences in services between law offices in the legal services industry. In addition, the emergence of opportunities for new communities in digital form, both ...

    • Factors That Influence Reseller Purchasing Decisions 

      Tama, Teddy Gouw; Tambunan, Damelina Basauli (KnE Publisher, 2021)
      This study was conducted to examine what factors shape reseller purchasing decisions. This study used a quantitative approach by collecting data using questionnaires and then organizing the data using SPSS and SMART-PLS. ...

    • IKM Ekspor Batik Kota Mojokerto 

      Kodrat, David Sukardi; Tambunan, Damelina Basauli; Dewi, Melinda Alfiani Rosida (Zifatama Jawara, 2023)

    • IMPLEMENTATION SERVICE QUALITY ON PKK WOMEN IN THE CONTEXT OF PREPARING NEW ENTREPRENEURS AT SOCIAL RESPONSIBILITY ACTIVITY 

      Purwono, Bambang Sugiyono Agus; Bernardus, Denny; Tambunan, Damelina Basauli; Dewi, Grace Citra; Dewi, Liliana (AOS-Estratagia and Inovacao, 2023)
      Purpose: The method used is "Project Based-Learning", meaning that training is carried out using theoretical methods and hands-on practice and using factor analysis. Theoretical framework: Women entrepreneurs are defined ...

    • The Influence of Experimental Marketing on Purchasing Decision: The Mediating Role of Brand Identity 

      Sitepu, Rimenda Aminarosa; Wahjudono, Denny Bernardus Kurnia; Tambunan, Damelina Basauli; Kodrat, David Sukardi; Harianto, Eric (Transnational Press London, 2024)
      This study explores the impact of two primary factors, namely experimental marketing and brand identity, on purchasing decisions within micro, small, and medium enterprises (MSMEs). The main aim of this investigation is ...

    • The Influence of Total Rewards Approach to Employees Sales Performance in Bersatu Sukses Group 

      Karundeng, Gofelin Steifi; Tambunan, Damelina Basauli (Magister Management Universitas Ciputra Surabaya, 2021)
      This study aims to analyze whether the six aspects of total rewards approach – performance and career management, quality work environment, work and/or home integration, base pay, benefits, and contingency pay – affect ...