IMPLEMENTATION SERVICE QUALITY ON PKK WOMEN IN THE CONTEXT OF PREPARING NEW ENTREPRENEURS AT SOCIAL RESPONSIBILITY ACTIVITY

Abstract

Purpose: The method used is "Project Based-Learning", meaning that training is carried out using theoretical methods and hands-on practice and using factor analysis. Theoretical framework: Women entrepreneurs are defined in general as women who have initiated a business, are actively involved in managing it, own at least 50 percent of the firm, and the business has been in operation one year or longer (Nixdorff, J. L., 2010); however, women entrepreneurs did not attract academic interest until the 1980s. Design/Methodology/Approach: The method used is "Project Based-Learning", meaning that training is carried out using theoretical methods and hands-on practice and using factor analysis. Training on making souvenirs that are "selling" or in high demand on the market and is being carried out by PKK women in the context of preparing new entrepreneurs. The trainers for making souvenirs are trainers who have experience in making souvenirs from trinkets and “clay.” The number of participants increased from ten (10) people to 30 PKK women. Findings: The research results are the participants were very enthusiastic to take part in this activity. This activity of making souvenirs has never been done, so it is a new thing and it is hoped that it can be marketed at an adequate price for souvenirs for domestic and foreign tourists and for events. The six variables include: entrepreneur, reliability, assurance, tangibles, empathy, and responsiveness reduced to three factors and known as Physical assets, Competent, and Empathy. Research, Practical & Social implications: We suggest a future research agenda and highlight the contributions made to the major and executive staff of Malang City. Originality/Value: The results indicate that the number of participants (trainers/PKK women) is increasing, and the neighboorhood coordinator supported this activity also trainers want to propose another topic about marketing management.