| dc.description.abstract | Purpose: The method used is "Project Based-Learning", meaning that training is
carried out using theoretical methods and hands-on practice and using factor analysis.
Theoretical framework: Women entrepreneurs are defined in general as women
who have initiated a business, are actively involved in managing it, own at least 50
percent of the firm, and the business has been in operation one year or longer
(Nixdorff, J. L., 2010); however, women entrepreneurs did not attract academic
interest until the 1980s.
Design/Methodology/Approach: The method used is "Project Based-Learning",
meaning that training is carried out using theoretical methods and hands-on practice
and using factor analysis. Training on making souvenirs that are "selling" or in high
demand on the market and is being carried out by PKK women in the context of
preparing new entrepreneurs. The trainers for making souvenirs are trainers who have
experience in making souvenirs from trinkets and “clay.” The number of participants
increased from ten (10) people to 30 PKK women.
Findings: The research results are the participants were very enthusiastic to take part
in this activity. This activity of making souvenirs has never been done, so it is a new
thing and it is hoped that it can be marketed at an adequate price for souvenirs for
domestic and foreign tourists and for events. The six variables include: entrepreneur,
reliability, assurance, tangibles, empathy, and responsiveness reduced to three factors
and known as Physical assets, Competent, and Empathy.
Research, Practical & Social implications: We suggest a future research agenda and
highlight the contributions made to the major and executive staff of Malang City.
Originality/Value: The results indicate that the number of participants (trainers/PKK
women) is increasing, and the neighboorhood coordinator supported this activity also
trainers want to propose another topic about marketing management. | en_US |
