Nascent entrepreneurs in e-marketplace: the effect of founders’ self-efficacy and personality

Abstract

Nascent entrepreneurs have more alternatives nowadays to start or expand their business since the growing years of e-marketplace. Determinants of the use of e-marketplaces by nascent entrepreneurs for the purpose of business start-up were constructed as hypothetical model. Factors concerned with self-efficacy, personality traits and intention to adopt technology were included and the model was verified and modified using survey from a sample of 378 Indonesian nascent entrepreneurs. The results from the final model confirmed some relationships that previously been published in previous studies such as entrepreneurial self-efficacy, openness to experience and conscientiousness. Furthermore, there were several new findings of causal effects on intention to adopt due to self-efficacy and personality traits. Despite the theoretical contribution of the findings, practical interpretations are offered as norms of increasing the adoption level of e-marketplaces by nascent entrepreneurs for the purpose of business start-up.