Attitude, Subjective Norm, Perceived Behaviour, Entrepreneurship Education and Self Efficacy Toward Entrepreneurial Intention University Student In Indonesia

Abstract

This study aims to determine the influence of the factors in the theory of planned behavior; which are attitude, Subjective Norms and Perceived Control Behavior, towards the entrepreneurial intention of University’s students at East Java. The population used in this study is University’s students from 2012 to 2015 school years. The sampling technique is proportional stratified sampling with the total samples of 1237 respondents. Questionnaire is used as data collection method, while multiple liniear regression analysis is used as analysis technique. Research results show that Attitude, Subjective Norms, and Perceived Control Behavior, Entrepreneurship education and Self Afficacy affect Entrepreneurial intention. Therefore, Indonesian University are expected to be a driving force in improving student’s attitudes, Subjective Norms, Perceived Control Behavior, Entrepreneurship education and Self efficacy in order to increase their entrepreneurial intention.