Start Up Business and Their Pricing Strategy

Abstract

Start Up Business like a newborn baby, they try to be a sustainable business. They need to compete their competitor. Most of start up business has a focus on cheap price to win their customer. This research is focus on the problem of start up business to choose pricing strategy based on common theories. The problem is their pricing strategy does not fit with their capability. They can compete their competitor. They have a difficulty to cut their cost of product or service, to achieve their economic of scale and to be a cost leader in the market. That problem makes start up business can not focus on their price to compete with competitor