What Indonesian Students Want From a University? The Case for AEC 2015
Urbanus, Christian Budiman
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This research studied the quality dimensions of a university according to Indonesian students. Research was done by doing in depth-interview with students. Using content analysis method, research result showed that SERVQUAL is able to capture dimensions Indonesian student used when assessing university quality. Tangible is the mostly used dimension, with responsiveness become the least used. Assurance and responsiveness is strongly tied to lecturer competence in academic field, technical experience, and class teaching/delivery. The reliability dimension is related with curriculum and alumni performance in the workplace. The university may present themselves better to its potential student candidates by showing how well they perform in those 5 dimensions.