When Words of Mouth isn't Enough For a Design Firm Channel, Analyzed from Hadiprana's BMC

Abstract

This research aims to describe the block channels of the business model canvas from a leading architecture and interior design firm which has stood for more than 56 years, in Indonesia, Hadiprana. Block channels associated with the channel being used by a business unit in delivering awareness, products and or services to the targeted costumers. This block is usually overlooked in the field of architecture and interior design for many years because there is a ban on advertising and promotion activities of professional associations in Indonesia. This study was conducted based on the theory of the business model: the Business Model Generation by Osterwalder and Pigneur. Analysis was performed on block channels of business Hadiprana in two phases, phase in 1958-2007 and 2007-2014. The type of research conducted using qualitative research with qualitative descriptive method. The resarch finding is the strenghth of Hadiprana channels originating from its differentiation methods, well allignment with other blocks and consistency in operation. Recomendation for businesses in this area are about the importance of understanding, designing and implementing block channels holistically, contextualy and constantly.