The Role of Calculated Risk Taker and Creative Innovative as part of Ciputra Entrepreneurship Characteristics Facing the ASEAN Economic Community : Study Start- up Business Project of Ciputra University Students in the Creative Industries

Abstract

Pictue of Indonesia's creative economy towards the presence of the ASEAN Economic Communjty has shou11 results. This can be evidenced through the creative economy Indonesian expoft data accordiDg to SWA magazine from 2010 to 2013 which sho\\,ed an avemge increase of l0% per year (BPS, Research SWA, 201.1). Driven by the attraction ofthe creative cconomy in Indonesia. some of the highlights is the uniqueness of the Indonesian local products. For example in the fashion and handicraft products who has stolen the attention ofthe world market. Ciputra Univcrsit,v as an ilNtitution of higher education based on cntrepreneurship cwiculum, dtough entrepreneurial projects applying role of entrepreneu al charccleristics of Ciputra to ru1ning stude[ts business project. Some roles are applied to students is the role of calculatcd risk taker and creative itulovative. This paper aims to describe the rcle of calculated risk taker and crcative innovative tl'lrough the staft-up busincss project of students of Ciputra University in the field of creative industrics facing the ASE,\N Economic Community, arld also the role of Ciputra University as an institution of 1]ighcr cducation based on entrepreneurship cur_riculum in supportjog the realization of the vision of a worldclass higher education. which is to creating the $orld-class entrepreneun.