| dc.description.abstract | The development in external environment has led to a strict competition
between private and state-owned water supply companies in Surabaya. As
a water supply company in Surabaya, PDAM Surya Sembada needs to
plan their work programs and activities strategically in order to maintain
the sustainability of the company and fulfill the responsibilities expected
from a water supply company.
This research observes and analyzes the internal and external factors that
affect the company’s performance in order to make a strategic planning
for the company. The methods used to formulate the company’s strategic
planning include SWOT (Strength, Weakness, Opportunity and Threat),
SPACE (Strategic Position and Action Evaluation), and QPSM
(Quantitative Strategic Planning Matrix). The SWOT matrix can be
classified into four categories; SO (Strength-Opportunity) Strategy, ST
(Strength-Threat) Strategy, WO (Weakness-Opportunity) Strategy, and
WT (Weakness-Threat) Strategy. The SWOT analysis can be used to run
the IE (Internal-External) Matrix which classifies the company into three
categories; Grow and Build, Hold and Maintain, and Harvest or Exit. The
SWOT analysis can also be used to conduct SPACE Matrix which
classifies the company into four categories; Aggressive, Conservative,
Defensive, and Competitive. The QPSM will then determine the most
effective strategy for the company based on the relative appeal of each
strategy alternative.
SPACE Matrix result suggests that the company should consider the
Conservative profile which has stable market opportunities and low
growth. The company must focus on improving the production and
distribution channels, reducing cost (efficiency), protecting competitive
products, developing new products, and maximizing the benefits of an
excellent market. The IE Matrix result indicates that the company is in the
second territory, which is the Grow and Build stage. The most suitable
strategy for this position is intensive strategies, such as market
penetration, market development, and product development. The QPSM
result of all respondents (including management and stakeholders)
suggests that the management effectiveness and efficiency improvement
strategy has the highest overall score of 6.6013. Other alternatives
include service improvement strategy with 6.5896 and business
development with 6.5329. | en_US |
