| dc.contributor.author | Mulyadi, Yose Ega | |
| dc.contributor.author | Utami, Christina Whidya | |
| dc.date.accessioned | 2017-07-13T06:55:27Z | |
| dc.date.available | 2017-07-13T06:55:27Z | |
| dc.date.issued | 2015-08-27 | |
| dc.identifier.citation | Mulyadi, Y. E. & Utami, C. W. 2015. EFFECT OF RELATIONSHIP MARKETING ON LOYALTY LEATHER CHEMICAL DIVISION PT. KARYAWIYOSA ABADI. The Second International Conference on Entrepreneurship, UCTown, Citraland, August 27-28. | en_US |
| dc.identifier.issn | 2356-3206 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/1080 | |
| dc.description.abstract | This study aims to determine the effect of relationship marketing
on customer loyalty leather chemicals division PT. Karyawiyosa
Abadi. Loyalty becomes a very important factor in encouraging
the continuity of its business. According Jesri., At al, loyalty can
be influenced by five variables trust, commitment,
communication, conflict handling, and competence. The
population in this study amounted to 115 customers, while the
number of sample is 90 respondents. Data analysis was
performed using SPSS 20.0. The results showed that the variables
affecting the relationship of loyalty simultaneously and partially. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | loyalty, trust variable, commitment variable, communication variable, conflict handling variable, competence variable | en_US |
| dc.title | EFFECT OF RELATIONSHIP MARKETING ON LOYALTY LEATHER CHEMICAL DIVISION PT. KARYAWIYOSA ABADI | en_US |
| dc.type | Other | en_US |
