GROWING ROLE OF ORGANIZATIONAL CULTURE IN INNOVATION TO IMPROVE PERFORMANCE

Abstract

To win the competition is very tight, and the liberalization in education then an organization is required to make innovation and creativity, thus making the organization will be more superior than others. The purpose of this study was to analyze the role of organizational culture in fostering innovation to improve performance. Innovation is the implementation of the adoption of new thinking should be developed in order to create breakthroughs to win the competition. In addition it must create the environment to organizational culture which can support the growth of existing innovation / research is qualitative research involving 3 as sources. Organization cultural indicators used are: (1) Intent to innovate, (2) innovation infrastructure, (3) the impact of innovation and (4) the implementation of innovations. The results showed that by fostering an organizational culture that can accommodate innovation and creativity of the individual will be able to improve the performance of the organization