The Internationalization Approach of IBM International Class of CIputra University:Supervicial or Contextual

Abstract

As the vision of Ciputra University is “Creating World Class Entrepreneur”, it was deemed necessary to run an international class as the first step to fulfill it’s vision. Since 2011, the International Business Management of Ciputra University (IBM) runs an international class (IC) that runs a parallel curriculum and activity with the regular class (RC). The only difference is the use of English language and textbook used in teaching learning process. Over the last 2 years, several programs were created to accentuate the difference between IBM IC and IBM RC and also aim at improving human capital of its graduate. Program such as student exchange, visiting professor, immersion program and others were introduced and received a warm welcome from the students. This paper will describe the development of internationalization approach of the IBM IC. Literatures in internationalization strategy of higher education in global era will be used as a benchmark in evaluating IBM IC’s approach. The result shows that IBM IC has a strong support from Ciputra University’s leader and substantiates the organizational elements of internationalization. On the program/academic elements of internationalization, it is noticeable that the focus is still on academic program. This is can be understood as activities in academic program is more visible to the public so it has a more direct effect in IBM IC image which in turn translate into student intake.