THE METHODS TO BUILD CUSTOMER TRUST IN HOUSEKEEPING BUSINESS

Abstract

Housekeeping industry in major cities of Indonesia continues to grow along with the rapid pace of development . The buildings and housing establishment, the increase of female labor force, and the density of the urban schedule make a lot of people need the housekeeping service. But even if they need it, they often experience fear to use the services. The level of insecurity in this kind of industry is very high, for example prone to theft and robbery by the housekeeping personnel. Therefore, housekeeping businesses need some ways to build costumer trust. Resiek Apiek, one of housekeeping industry in Surabaya has been established since 2010 and already became a pioneer in this industry. It has already served many houses and recognized by local and national mass media. Resiek Apiek has some effective methods to build their customers trust which are always applied in their business. The methods are having a strong corporate culture, building customer satisfaction, maintaining customer relations, and presenting good company reputation.