The Important Factors of Corridor Setting in Shopping Centres

Abstract

The existence and function of corridors as quasi-internal public spaces is important in accommodating shopping activities and creating a comfortable shopping experience. This research aims at further examining the corridor setting factors that might offer identification and orientation to achieve the objective of creating a sense of place in a shopping center. The findings are important for the owner, management, and the architects and interior designers of shopping centers. The research in Gandaria City and Ciputra World, Indonesian shopping centers used sequential exploratory method. The study began with a grounded research with 45 informants and later performed data sampling through interviews, focus groups and design observation. The results comprise a corridor setting’s indicator elements and constitute input to the study’s survey stage. That stage was analyzed using a quantitative method with factor analysis. This survey involved 350 visitors from both shopping centers. The survey resulted in different outcomes for Gandaria City and Ciputra World. In Gandaria City, the corridor setting factors in creating sense of place are corridor legibility, social image and interaction, as well as store design. In Ciputra World, the corridor setting factors are visual harmony, corridor legibility, and corridor ambience along with social image and interaction.