NON FINANCIAL INDICATOR AS THE BETTER INDICATOR FOR START UP BUSINESS: CASE STUDY IN ENTREPRENEURSHIP EDUCATION

Abstract

Performance indicator plays an eminent role in business performance measurement. This also apply to entrepreneurship education which using experiential method. With this method students build a real business project as a tool to make sure that they learn to become entrepreneur. For several years facilitators are still debating which indicators to be the best implemented in student project. The purpose of this study is to investigate how facilitators measure the performance of student business. This study uses qualitative approach with case study method. In-depth interview become the main tool for collecting data beside documentations and observation. We use purposive sampling method in order to get capable informantts. Categorization is employed to analys data. The resulst of this study shows that nonfinancial indicators are better than financial indicators. Several nonfinancial indicators are namely business growth, business process, business problem, and mindset. Nevertheless, this study also finds that nonfinancial indicators should be implemented together with financial indicator because both are complement rather substitution.