Effectiveness of Effectuation-Based Entrepreneurship Learning

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Date
2015-10-02Author
Melinda, Tina
Sutanto, J. E.
Chrisitan, Sonata
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Show full item recordAbstract
School plays an important role in shaping the characters of an entrepreneur. In many
cases, the success of an entrepreneur is believed to be closely related to their
education. One way to produce entrepreneurs is through effectuation-based
approach. This approach consists of five principles: (1) bird in hand; (2) affordable
loss; (3) crazy quilt; (4) lemonade; and (5) pilot-in-the-plane.
The purpose of this research is to analyze the effectiveness of effectuation-based
learning in comparison with causation-based learning.
This research uses qualitative descriptive approach by taking samples from students
who experienced causation-based learning and effectuation-based learning.
The five indicators tested in this research are: (1) business idea discovery, (2) risk
minimization, (3) business flexibility, (4) networking, and (5) resources utilization.
Research result suggests that, based on the five indicators, students who receieved
effectuation-based learning have higher average score than those who received
causation-based learning.