Success Factors of Hybrid Entrepreneur (Case Study of Universitas Ciputra Academician)

Abstract

Indonesia’s people show indication not having enough courage to be Entrepreneur. Business owners account for less than 2 percent of the Indonesian population. Neighboring countries, such as Singapore and Malaysia, have much higher rates. One of the problems is a mentality problem. Fear of starting something new, lack of skills, and knowledge makes most of Indonesia population choose to be an employee. Yet as an employee, we have risk of being laid off. So there’s an alternative transition phase labeled as Hybrid Entrepreneur to reduce risk as a business owner and as an employee. So this study will try to see the supporting success factors both internal and external, that enables someone to have a wage work while working on own business, and why they stay in this role. This study learn how hybrid entrepreneur able to perform their two roles, if the working environment suitable enough. This will be an exploratory research using qualitative data and case study. This research is interesting because of the informants and working environment characteristics. All of the informants are academician that running their own business with minimum 24 working hours per week as an employee (lecturer in this case study).