Success Factors of Hybrid Entrepreneur: Case Study of Universitas Ciputra Academician

Abstract

Indonesian people show indication not having enough courage to be Entrepreneurs. Business owners account for less than 2 percents of the Indonesian population. Neighboring countries, such as Singapore and Malaysia, have much higher rates. One of the problems is a mentality problem. Fear of starting something new, lack of skills, and knowledge make most of Indonesian population choose to be employees. Yet as an employee, we have risk of being laid off. So there is an alternative transition phase labeled as Hybrid Entrepreneur to reduce risk as a business owner and as an employee. Thus, this study will try to see the supporting success factors both internal and external that enable someone to have a wage work while working on own business, and why they stay in this role. This study learn how hybrid entrepreneur able to perform their two roles, if the working environment suitable enough. This will be an exploratory research using qualitative data and case study. This research is interesting because of the informants and working environment characteristics. All of the informants are academicians who are running their own businesses with minimum 24 working hours per week as employees (lecturers in this case study).