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dc.contributor.authorSutanto, Shienny Megawati
dc.contributor.authorWardaya, Marina
dc.date.accessioned2018-03-14T02:56:26Z
dc.date.available2018-03-14T02:56:26Z
dc.date.issued2017-09
dc.identifier.issn1412-1212
dc.identifier.urihttps://dspace.uc.ac.id/handle/123456789/1259
dc.description.abstractThis research aimed to find out how to use iconic images illustration to increase selling value of fiction works. The theoretical basis of this research was visual communication design, illustration, color, and semiotics. The method used in this research was qualitative research by doing interviews with experts who are experienced in publishing and illustration field. Another method used was observing children and fiction books which use iconic image illustration to attract consumer’s interest in order to increase books sales. The results of this study show that fiction books with iconic image illustration images have the positive response from consumers who show their interest and desire to buy them. Moreover, these results are expected to be useful for the creative industry, especially the sub-sector publishing industry when designing illustrations to be used in a book.en_US
dc.language.isoen_USen_US
dc.publisherBinus Universityen_US
dc.subjecticonic image illustration, selling values, fiction worksen_US
dc.titleHow to Use Iconic Image Illustration to Increase Selling Value of Fiction Worksen_US
dc.typeOtheren_US


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