Applying Lurik Materials Into Contemporary-Style Desings for Women Wear in Indonesia

Abstract

The purpose of the study is to promote lurik materials (striated materials) enthusiasm in order to promote the lurik materials industries to the community and stake holders. The biggest challenge to face is creating lurik materials to be demanding in Indonesian fashion industries. This research uses a qualitative research approach with respondents from experts and extreme users, such as socialite women aged 20-35 years old. The study was conducted in the lorgest two big cities in Indonesia - Jakarta and Surabaya. Qualitative data collection techniques were obtained by conducting interviews to respondents and observing the activities of the process. The obtained results were utilized to meausure the level of interest of the targeted market. Therefore, the application of lurik materials (striated materials) into the contemporary style and design are more appropriate in order to promote lurik as a trendy and fashionable materials for women’s clothing. And finally, it can improve the existence of lurik materials industries as well.