Calibrating Competitive Factors to Define Corporate Strategies: A Case Study.

Abstract

This paper presents the use of SPACE matrix for analyzing the firm's competitive factors. The factors to be considered are the internal factors for financial strength and competitive advantage and the external factors for environmental stability and industrial strength. A leading tissue paper manufacturer was used as a case study. The resulting SPACE matrix shows that the firm is on an aggressive posture. Hence, this firm needs to take strategic steps consist of vertical integration in value chain, market penetration, market development and product development