| dc.contributor.author | Sutanto, J.E. | |
| dc.date.accessioned | 2019-01-23T09:03:21Z | |
| dc.date.available | 2019-01-23T09:03:21Z | |
| dc.date.issued | 2012-02-14 | |
| dc.identifier.issn | 1978-774X | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/1732 | |
| dc.description.abstract | This study is aimed to measure how far the influence of a product value and a store image in the intention to buy car in Surabaya Oto Seller. The population in this study is a list of visitors of Surabaya Oto Seller from period June 2009 until April 2010. The sample in this study is 55 people. The results show the product value has a significant influence in the intention to buy, a store image has a significant influence on intention to buy, the product value and store image together have significant effect on intention to buy. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indonesian Industrial Engineering Higher Education Association | en_US |
| dc.subject | product value, store image, purchase intentions | en_US |
| dc.title | The Effect of Product Value and Store Image Intention to Buy Car (A Case Study of Visitors in Surabaya OTO Seller) | en_US |
| dc.type | Other | en_US |
