An Investigation on How Entrepreneurial Spirit in Developing Country Affects the E-Commerce Mindset Used for Entrepreneurship Retailing Project of Young Businessmen at Ciputra University Surabaya

Abstract

Digital technology and its influence on the distribution of information has found all over the world. This is impacting on many aspects of the environment, especially for men. Internet has become such daily necessities to perform activities. At Ciputra University in Surabaya, the Internet has become a major facility to support education. In the meantime, students should do their research that is using an online medium. At the University of Ciputra, students are given the task of realization of entrepreneurship project to turn a company, namely their company. They begin to do research until the stage of promotion. In university, they are expected to do promotion for their products by using online media such as Blogs. The way this promotion has been very popular among the people in the real business environment. This research will discuss about the implementation of the character of entrepreneurship among university students in reaching the point of the average business student. As a world-class university, students are applied to drain the company to gain the essential knowledge as an entrepreneur. After implementing the knowledge of entrepreneurship, the students can perform the way to develop and expand their business further. The method used is the method of observation of student behavior in using an online medium for promotion and for online transactions. Users tend to use online media to speed up business processes. This can be done using online as the Internet. Then, interviews and questionnaires that will be used to emphasize the typical user needs more specific. Data will be examined to determine the number of people or students who are encouraged to use the Internet as a tool to conduct online transactions.