Attribute in Designing Entrepreneurial Learning Model in Higher Education

Abstract

One way to increase the number of entrepreneurs in a country is by providing information and training to the younger generation with the knowledge and understanding of entrepreneurship. University is an effective medium to convey it to students through the curriculum and lessons given. There are many universities in Indonesia, especially in Surabaya that offer entrepreneurship based programs to their students, but not necessarily give birth to quality entrepreneurs. Many factors influence the method on how the material is delivered to students, including the model used. This study aims to explore important attributes in entrepreneurship learning model. This research uses descriptive qualitative method. Purposive sampling is used to determine the respondents interviewed by using semi-structure interview questions. 10 students of Ciputra University became respondents in this study. As the result, there are 4 important attributes obtained by the author in the learning process of entrepreneurship in college, namely; personal, social, support and organization.