| dc.contributor.author | Hendra, Hendra | |
| dc.contributor.author | Kaihatu, Thomas Stefanus | |
| dc.date.accessioned | 2019-10-08T07:43:30Z | |
| dc.date.available | 2019-10-08T07:43:30Z | |
| dc.date.issued | 2019-06-03 | |
| dc.identifier.issn | 2581-2165 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/2085 | |
| dc.description.abstract | This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Fakultas Ekonomi Universitas Islam Attahiriyah | en_US |
| dc.subject | store environment, money availability, impulse buying | en_US |
| dc.title | How Does the Store (Mall) Environment and Money Availability Affect Consumer Impulse Buying Behavior at Surabaya City of Tomorrow Shopping Center? | en_US |
| dc.type | Other | en_US |
