Entrepreneurship Education Implementation for Entrepreneurial Project 2: Case Studi in Universitas Ciputra

Abstract

This study discusses the learning process of entrepreneurship education in Universitas Ciputra, conducted within Management Department under the subject of Entrepreneurship Project 2. This is one of entrepreneurship subject within entrepreneurship curriculum conducted in 7 semesters. This course is compulsory for students taking a major in management. The learning process on this subject emphasizes on the creative process in generating new business ideas and the execution of the start-up business. The aim of this research is to describe and discuss the current implementation of entrepreneurship education within the subject. Descriptive qualitative methods is applied, the scope of this research is limited to only in one subject for one period of study (approximately 4 months). The subject of this research are university students, lecturers as well as curriculum coordinator of the related subject. The results of this study describe entrepreneurial learning process using project-based learning approach. The concept of learning is assessed based on aspects of cognition, skill and affective domain. This paper beneficial for entrepreneurship educators as a medium to share their practical experience in teaching entrepreneurship at higher education.