| dc.contributor.author | Nataya, Angelica | |
| dc.contributor.author | Sutanto, J.E. | |
| dc.date.accessioned | 2020-03-13T09:51:58Z | |
| dc.date.available | 2020-03-13T09:51:58Z | |
| dc.date.issued | 2018-08 | |
| dc.identifier.issn | 2319 – 801X | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/2472 | |
| dc.description.abstract | Purpose – The purpose of thispaperis the effect of product innovation and service innovation toward marketing performance, case study on plastic producer. Design/ methodology/approach – This paper uses a quantitative approachwith Partial Least Square (PLS) analysisusing the SmartPLS 3.0 program, while the number of samplesis 76 respondents as representingeach plastic producer. Findings - The resultsshowedthatproduct innovation had a significanteffect on service innovation, service innovation had a significanteffect on marketing performance, and product innovation had an effect on marketing performance. Pratical implications – In general, service innovation and product innovation alsoplay a role as a variable complementary partial mediation on product innovation relationships and marketing performance. Product innovation and service innovation carried out individually in marketing performance. Originality/ value – Companiesthat combine product innovation and service innovation togetherwill gain greater revenue growth and profitability. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | International Journal of Business and Management Invention (IJBMI) | en_US |
| dc.subject | Product innovation, Service innovation, Marketing performance, Plastic producer | en_US |
| dc.title | The Effect of Product Innovation and Service Innovation towards Marketing Performance (Case Study on Plastic Producer in Surabaya) | en_US |
| dc.type | Other | en_US |
