| dc.description.abstract | This research aims to determine the promotion mix in accordance with the code of ethics of dentistry with the case study of Molar Dental Clinic in Surabaya. The variables studied in this research are promotion mix, and AISAS. The problem that Molar Dental Clinic encountered is how to introduced Molar Dental Clinic to general public. With the increasing number of a dentist coming out and further spread also dental clinic, and the question is how Molar Dental Clinic can survive out of the increasing of dental clinic in Surabaya. Formerly Molar Dental Clinic do not much promote, only rely on word of mouth. Source of information in this research is health experts and marketing, and the patients from Molar Dental Clinic and another clinics. Interviews were conducted in November 2017, individually in each speakers place. The analyctical echnique uses source triangulation. Based on the result of the analysis, it is known that the promotion mix were really needed by the Molar Dental Clinic. In this research the most needed promotion mix is interactive marketing through social media, public relations by prioritizing the relationship from clinic to patients, sales marketing by giving more facilities to the patients, word of mouth marketing by improving the quality service, and the last is the event and experience by creating free dental services and dental education for community. | en_US |
