THE APPROACH TO VISUAL COMMUNICATION IN THE DREAMCATCHER ONLINE BUSINESS

Abstract

This study aims to understand and to analyze, as well as to structure strategic planning of social media marketing based in visual communication for online clothing brand “Dreamcatcher”. The study is descriptive qualitative and uses purposive sampling to collect the data. In order to collect data, 3 interviewees were interviewed, namely the owner of online clothing brand, the professional in visual communication, and social media user. Results showed that social media marketing is very important to introduce the existence of online clothing brand. Nowadays, social media marketing is closely related to visual communication approach. Instagram is one of the good prospect to target audiences. To display excellent and attractive contents, it is very important to consider aesthetic and message aspect, as they are linked to one another.