FEASIBILITY ANALYSIS ON DEVELOPMENT OF THE COMPANY DEBALI IN JAKARTA

Abstract

The purpose of this study is to analyze the feasibility business development of CV. Debali in Jakarta, especially from the aspects of the business environment, aspects of industrial structure, aspects of market and marketing, legal aspects, aspects of human resources, and financial aspects and financial aspects with the calculation of the feasibility of investment such as NPV, IRR, and Payback Period. The selected respondents are respondents who have made purchases at the Debali company. The financial aspect uses the calculation of the Payback Period, Net Present Value, and Internal Rate of Return, and calculates the financial conditions at the optimistic points. The results showed that based on the non-financial aspect, this business development of CV. Debali is feasible to run. Financial analysis of CV. Debali shop shows an NPV value of IDR. 162.247.348, an IRR value of 30%, a payback period of 1 year.