| dc.description.abstract | This study aims to determine tlte influence the product, price, location,
promotion, and toward the decision to buy the product the Baba Rafi products at
Surabaya city. Baba Ra/i should always palt attentioru to its rnarketing policy, which is
about product, price, location, and promotions in order to attract conslrrners to buy
products Baba RaJi, as well as more attention to product development policy.
The number of samples nsed in this study were 50 people with the criteria that
serve targeted Baba Rafi ever buy a product more than twice. The research method is by
taking a random sample, then the data were analyzed using multiple linear regression
analysis with SPSS program assisted.
The test results of regression models ,,*ith the F test that the product (Xl), price
(X2), location (X3), promotion (X4) simultaneously significant$t influence the decision to
buy the product (Y) because they have the F calculated> F table is 17.497 > 2.579. The
test results of regression models with t test also can be seen that the inJluence a-f all the
.free variables on the dependent variable has a significant effect partially, because the t
count) t table.,.Therefore we can conclude that the product (Xi), price (X2), location
(X3), promotion (X4) is partial$t significantly influence the decision to buy the product
(Y). From the research results can also be concluded that the variables that have a
dominant influence on the decision to buy is a variable product. | en_US |
