MOBILE PAYMENT ADOPTION INTENTION DURING PANDEMIC COVID-19 IN INDONESIA
Abstract
Essentially, the fast development of technology, especially the internet, has
created a shift in consumer behaviour with regards to shopping that has leaned
toward online shopping. This drives the sprouting of many different types of
mobile payment (M-payment) that can be used as a payment tool. Moreover,
the world is currently facing the COVID-19 pandemic, in addition, Indonesia
is currently doing a mass scale social distancing (PSBB) to stop the infection
of COVID-19, among other things limiting out of the home movement, and
practicing physical distancing. This appeal makes shops advising payments
using M-payment or cashless. Hence, the main purpose of this study is to
identify the impact of the COVID-19 pandemic on consumer attitude in
Indonesia specifically in the adoption of mobile payment (M-payment) as the
safe way to do payments. The assumption of M-payment adoption is based on
situational influences, personal knowledge, and perceived usefulness. The
research model has been empirically tested using 217 responses from a field
questionnaire conducted in a number of large cities in Indonesia – by using the
multiple regression analysis techniques. The findings of the study reveal that
situational influences, personal attitude, personal knowledge have a significant
effect on M-payment adoption in this global pandemic of Covid-19.
Meanwhile, perceived usefulness has no significant effect on M-payment
adoption in this global pandemic of Covid-19. A suggestion for the M-payment
providers, despite PU having no significant effect, it continues to be one of the
drawing factors for people to use M-payment, hence it's best for the M-payment
to continue providing benefits to its users to increase cashless payment in order
to stop the spread of COVID-19. Why is it important to continue providing
benefits for users? Because this study has shown that personal attitudes and
personal knowledge have a significant effect on the interest of M-payment
users, which means during this COVID-19 pandemic, positive attitude and
people’s knowledge regarding M-payment has been shaped due to the situation, therefore, by continuously providing benefits, M-payment platforms
could increase the number of people using M-payment.