| dc.description.abstract | The purpose of the research is to determine the effect of promotion mix, namely, advertising, personal selling, and public relations on buying decision. The population of the research
included the consumers of Warung Ndeso Jancuocok. While the numbers of samples using Slovin
showed 85.7, the researcher decided to take 89 respondents for this research. Sixteen questions in
the questionnaire were used to collect data, weighted by Likert scale. The research was conducted
from October to November 2017. This present study used multiple regression analysis and validity
– reliability tests. Hypothesis testing was performed using F test, t test, correlation coefficient of
determination and partial determination coefficient. The research used classical assumption test
such as multicollinearity test, heteroskedastic test, autocorrelation test, normality test and linearity
test. This study found that Advertising and Personal Selling had a significant effect on customers’
buying decisions. Meanwhile, public relation variable had no significant effect on customers’ buying decisions. | en_US |
