Lecture Papers: Recent submissions
Now showing items 1-20 of 1444
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AN EMPIRICAL IMPLEMENTATION OF MARKETING MIXES ON PURCHASING DECISIONS OF PRODUCTS AT PT BERLIAN GRESIK IN INDONESIA
(2020-04-04)Purpose, this study aims to analyse the effects of product, price, place, and promotion on the purchasing decision of product at PT Berlian. One marketing strategy that companies should consider in facing competition is ... -
Leverage of Entrepreneurship orientation and Market Orientation to Entrepreneurship Marketing In Clothing Industry at East Java
(2016-06-01)One of them is the marketing of goods and services from Indonesia can expand its reach to other ASEAN countries. Existing market share in Indonesia is not less than 252 million people. While in the AEC, the ASEAN market ... -
THE SUCCESS OF TRANSMIGRANTS FROM EAST JAVA IN MIGRANT LOCATION AND ITS IMPACT ON THE BEHAVIOR OF THE SOCIETY FROM THE ORIGIN
(2015-03-02)Ttansmlgration is one of the governmenrs solutions to achieve balanced distributkln of population, expand business opportunities. and Improve the quality of produ:tion and Income. This study identifies the social, economic, ... -
FACTORS AFFECTING ON PRODUCTIVITY PT. ANATA KARYA UTAMA IN SURABAYA
(2014-02-01)The purpose of this paper is to investigate which effect of training, work motivation, and work discipline on employee productivity of Anata Karya Utama company in Surabaya. The results shows that ihe variables of training, ... -
PENGARUH KEPUASAN KERJA DAN ORIENTASI LAYANAN TERHADAP KOMITMEN ORGANISASI DALAM INDUSTRI PARIWISATA DAN PERHOTELAN INTERNATIONAL
(2020-12-14)Tujuan Penelitian -Untuk mengetahui pengaruh kepuasan kerja dan orientasi pelayanan terhadap komitmen organisasi menunjukkan bahwa orientasi pelayanan sangat diperlukan bagi keberhasilan pengelolaan industri jasa. Selanjutnya, ... -
Analisis Keinginan Konsumen Terhadap Keputusan Membeli Produk (Studi kasus produk makanan pada Perusahaan Baba Rafi di Kota Surabaya)
(2010-08-09)This study aims to determine tlte influence the product, price, location, promotion, and toward the decision to buy the product the Baba Rafi products at Surabaya city. Baba Ra/i should always palt attentioru to its ... -
PENGARUH ORIENTASI PEMBELAJARAN, KEMAMPUAN DAN ORIENTASI PASAR TERHADAP STRATEGI BISNIS DAN KINERJA KEUANGAN
(2009-12-10)One indicator of company’s or business’s successfulness in the competition was the company or business must have competitive advantage that allowed the industrial company of foods and beverages yielding the superiority ... -
FEASIBILITY ANALYSIS ON DEVELOPMENT OF THE COMPANY DEBALI IN JAKARTA
(2020-10-16)The purpose of this study is to analyze the feasibility business development of CV. Debali in Jakarta, especially from the aspects of the business environment, aspects of industrial structure, aspects of market and ... -
An Empirical Study: The Effect of Supply Chain Management Practices towards Competitive Advantage and Business Performance.
(2020-11-16)The Supply Chain Management (SCM) has become a potential to increase competitive advantage and improve business performance. The authors analyze the sample using SmartPLS to find the effect of SCM practices to ... -
THE EFFECT OF ENTERPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTION FOR EDUCATIONAL GRADUATES IN EAST JAVA
(2020-12-24)The purpose of this study was to determine the effect of entrepreneurship educatio, subjective norm and curriculum design on entrepreneurial intentions for educational graduates in East Java. Design/methodology, the ... -
CUSTOMER LOYALTY OF MULTI COLOUR PRINTING INDUSTRY WILL BE AFFECTED WITH PRODUCT DIFFERENTIATION AND CUSTOMER TRUST
(2020-11-16)Purpose - To find out the extent of consumer loyalty with product and customer, multi-colour printing industry.. Design/methodology/approach - In this research process the respondents were production managers and / or ... -
DEVELOPING INNOVATIVE FOOTWEAR DESIGNS: EMPIRICAL EVIDENCE FROM INDONESIA
(2020-11-19)This research aims to develop innovative footwear designs using Modified Design Thinking. This research is a qualitative researchwith Focus Group Discussion (FGD) as data source. Additionally, Modified Design Thinking was ... -
Owner-manager objectives as significant driving factor of family business performance
(2021-03-19)The purpose of this study was to determine performance as conceived by the owner-manager (POM) of the owner-manager profile (OMP) and owner-manager objectives (OMO). In analysing the results, the researcher used the ... -
Identify the Success Factors of Sustainability Business: Family Business in Indonesia
(2021-02-23)This research was conducted with the aim of identifying important factors for the sustainability of family businesses in Indonesia. This research was conducted at three family companies in Indonesia which are engaged in ... -
THE CRITICAL ROLE OF KNOWLEDGE SHARING ACTIVITY AND INTERGENERATIONAL CONFLICT SOLUTION TO CREATE FAMILY BUSINESS SUSTAINABILITY: INTERGENERATION RELATIONSHIP QUALITY AS MODERATING
(2020-12-01)This study aims to examine the important role of knowledge sharing activities and intergeneration solutions in order to create family business sustainability. This research also examines the moderating impact of ... -
PREFERENSI KONSUMEN PADA MEREK PAKAIAN ROPU MENGGUNAKAN ANALISA KONJOIN
(STIE MAHARDHIKA, 2020-09-01)Wear Saoirse merupakan perusahaan yang bergerak di bidang industri fashion. Produk utama dari perusahaan Wear Saoirse adalah casual dress dengan merek Ropu. Wear Saoirse belum dapat memaksimalkan peluang yang ada dan ... -
DAMPAK KUALITAS LAYANAN DAN HARGA PADA KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN KITAKITA FS)
(STIE MAHARDHIKA, 2020-09-01)KITAKITA FS merupakan perusahaan yang bergerak dalam bidang makanan dan minuman. Pergerakan industri makanan dan minuman dengan peningkatan yang sangat pesat merupakan salah satu hal yang mendorong KITAKITA FS dalam mendirikan ... -
Kemampuan Predasi Ikan Kepala Timah Aplocheilus panchax Jantan dan Betina Terhadap Larva Nyamuk Aedes aegypti
(2021-03-24)Demam Berdarah Dengue (DBD) masih menjadi masalah utama di Indonesia sampai sekarang. Pemanfaatan ikan kepala timah (Aplocheilus panchax / A. panchax) sebagai pengendali vektor secara biologis bertujuan untuk memutus ... -
Fitotelmata: Tempat Perindukan Nyamuk Terabaikan Selama Pandemi COVID-19
(2021-03-12)Demam Berdarah Dengue (DBD) berpotensi muncul saat musim hujan selama pandemi COVID-19. Demam Berdarah Dengue disebabkan oleh virus dengue, ditularkan oleh vektor nyamuk Aedes aegypti dan Aedes albopictus. Salah satu tempat ... -
Immune Stimulation by Electroacupuncture at High Frequency ST36 Acupoint through SP on Hyperglycemia
(2020-02-03)Electro acupuncture (EA) with a high frequency of 100 Hertz (HZ) at ST36 (Zusanli) acupoint is capable of stimulating interferon gamma (IFN-γ) as an phagocytosis activator through substance P (SP) in hyperglycemic ...