ATRIBUT PRODUK ALAS KAKI PERUSAHAAN GEMILANG LIMA JAYA

Abstract

Analysis of product attributes footwear company in Gemilang Lima Jaya aims to find out the attributes of footwear which is demanded by consumers of Gemilang Lima Jaya in accordance with the trend, in order to find out the company deficiencies to improve and better designed for the future. Footwear product attributes are important for the company as it impactsthe consumer interest which affects the company's long-term sales. Analysis method used in this research is descriptive qualitative. Data collection method used in this research is semi-structured interview. This research is using validation of source and reliability using audit method. The result of this research is to determine the footwear quality. Product quality is adjusted according to the market price which is a very important decision and should be taken by the company. In determining the features of footwear, the company may add features such as varied colors. The company cannot impose the will to have its own signature style as the market will not necessarily accept it. The company can follow the trend of the current design, but the design is completely revamped to become different characters that make the new product design.